Designation: Director Strategic Marketing
We're looking for someone to join our marketing team as Director of Strategic Marketing. In this role, you will be defining strategic campaigns to generate pipeline and position products in a dynamic environment. To accomplish this will require analysis, a deep market and customer understanding, and the ability to turn this into a plan that we can execute across the entire go-to-market organization. As the market changes, the Strategic Marketing Director will be responsible for adjusting our marketingcampaigns with an eye on our overall tactical and strategic goals.
? Lead the teams in building out sales and marketingcampaigns based upon near and midterm changes in the market
? Identify and execute all key aspects of these campaigns including collateral development, field marketing, PR, digitalmarketing, and sales enablement
? Develop a data-driven process for evaluating success of the campaigns and opportunities for improvement
? Interface with Product Marketing to incorporate our longer term product goals into appropriate messaging and tactics for the organization
? Collaborate with external parties such as our advisors, customers, and key opinion leaders
? Align with internal parties such as product management, inside sales, field sales, sales engineering, and market intelligence
? Develop a deep understanding of the healthcare industry including value based care regulations and medicare/medicaid dynamics
? Deepen our understanding of target market segments and relevant audiences.
? Identify product needs and emerging trends in the healthcare space.
?8+ years of experience in enterprise marketing or product management.
?Bachelor's Degree in Business, Marketing, Engineering, or other related discipline.
?Experience with product launches and enterprise campaigns.
?Experience leading, or working with, a multi-faceted marketing organization.
?Experience in a technology product company and with start up environments.
?Experienceworking with analytics products or markets a plus.
?Healthcareexperience a plus.
? MBA a plus.