Director, Social Media Marketing and Community

PVH   •  

New York, NY

Industry: Retail & Consumer Goods

  •  

8 - 10 years

Posted 40 days ago

The Director, Social Media Marketing and Community position within the CALVIN KLEIN Consumer Marketing Organization Group will lead the planning and executing of the brand’s social media marketing and community engagement initiatives across all business lines globally.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Strategic Development:

  • Strategic lead on global social strategy and community management development, inclusive of best practices and performance benchmarking/tracking
  • Manage relationship with external agencies and partners to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position CALVIN KLEIN as a social leader
  • Development of campaign and seasonal activation strategies, inclusive of planning and cross-functional collaboration
  • On-going optimization of seasonal strategy by campaign, activation and/or always-on opportunities

Channel Management:

  • Strategic lead in the development of all global social marketing initiatives and engagement strategies to supportyearly CMO objectives by business line/campaign
  • Oversight and review of all earned + branded content, copy and calendaring (inclusive of content briefing)
  • Facilitation of review/feedback on campaign, activation and seasonal calendars with VP, Brand Advocacy and Social Media Marketing as well as cross-functional groups and leadership teams as defined by the department workflow
  • Oversee community management and effectively translate social sentiment/listening into ideas and strategy
  • Lead performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hocreports, in addition to socialization across cross-functional and leadership teams
  • Partner cross functionally with the Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social marketing tactics
  • Drive community management and customer engagement across global social media, leveraging brand voice guidelines

Channel Strategy:

  • Strategic lead in the ongoing evolution and optimization of social media strategies for all global channels based on goals of the CMO and in alignment with seasonal marketing campaigns and events
  • Collaborate on paid social initiatives in partnership with media team and agency
  • Review, edit and provide channel-specific recommendations for regional social content calendars.

Budget:

  • Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
  • Review and oversee management of the department budgeting, including invoice processing and actualizations

QUALIFICATIONS & EXPERIENCE:

Experience:

  • 7+ years of strategic social and/or consumer marketing and community management experience; in house or at an agency. Fashion, beauty and lifestyle experiencepreferred.

Education:

  • Bachelor’s Degree Required

Skills:

  • Passionate for the dynamic, changing nature of social media marketing
  • Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
  • Strong ability to collaborate and influence others in a highly matrixed environment
  • Confident communication of ideas to senior executive and owner audiences
  • Significant experience leading digital content leaders and teams including writers, video producers, social media teams, creative agencies, and other digital content creators
  • Experience running department operations, including strategy, talent, and budgets

R11750