Director, SEO

IPG MediaBrands   •  

New York, NY

Industry: Business Services


5 - 7 years

Posted 335 days ago

This job is no longer available.

Position Summary

Reprise is seeking a dynamic, proactive, and results-oriented person to lead the search engine optimization (SEO) strategy and account for a major portfolio of brands. The role reports to the VP, Group Director of SEO in New York and will work closely with client business partners and paid search throughout Reprise and other IPG Mediabrands sister agencies including UM, Initiative, Ansible, Society, etc. The ideal candidate will have prior experience in devising holistic website strategies, prioritizing SEO projects, managing teams, delivering enterprise-level services, and navigating holding company structures with partners. The job includes a great deal of client contact and cross-team collaboration with paid search, social media, mobile, content production, and offline channels.

Essential Functions

  • Lead SEO engagements for a major account based in NYC
  • Act as a relationship liaison between the client, partner agencies, and the search practice
  • Identify client business goals and key opportunities as well as set clear expectations for projects
  • See projects through to the end, turning actionable recommendations into verifiable client ROI
  • Ramp up new clients as they are brought onboard to enable smooth transitions
  • Work with client business partners to upsell SEO and increase scope during annual planning
  • Assist SVP and business development with scoping required resources for new engagements
  • Ensure SEO gets a seat at the table when it comes to digital agency of record (AOR) RFPs
  • Partner with operations and finance teams to ensure profitable engagements
  • Build mutually beneficial partnerships with technology providers
  • Collaborate with directors in other cities to maintain a consistent level of service internationally
  • Be able to speak to core SEO tenets such as technical and content optimization
  • Understand broad industry trends such as the adoption of voice search

Management expectations

  • Responsible for management of direct reports as well as overall team success and development
  • Lead, develop, and manage staff; offer guidance, support, direction, and opportunities
  • Ensure team has received all tools and training to excel in their roles
  • Main team contact for questions or problem solving
  • Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity and challenges for staff, maintaining positive morale, and partnering with HR and business leads on supporting organizational objectives
  • Cascade information and empower the team to action
  • Define and execute on corporate culture initiatives



  • Bachelor’s Degree or equivalent experience 

Work Experience:

  • 6+ years of combined experience in online marketing, analytics, web development, and content creation; candidates who do not possess at least some SEOexperience will not be considered
  • Experience in growing, managing, and inspiring search teams with strong leadership abilities


  • Solid interpersonal skills including a positive attitude and a knack for clear communication
  • Proven ability to collaborate with and persuade team leads from other departments
  • Attention to detail and the ability to convey technical concepts to non-technical audiences
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Proven ability to represent company philosophies and expertise to external parties
  • Continued enthusiasm towards the medium and the desire to constantly educate oneself
  • Consistent organizational skills, attention to detail, and accuracy when working with numbers
  • Understanding of the search industry including key players, vendors, and technologies
  • Talent for gleaning insights from web analytics platforms (e.g. Adobe Analytics, Google Analytics)
  • Specific past experience with HTML is required
  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word

Tracking Code : 20149380