Director, SEM


$100K — $200K *

Austin, TX 78701
+ 2 other locations

More than 4w ago


8 - 10 years of experience

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Job Description

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


We are seeking a Director of Paid Search (SEM), a highly visible role in the LegalZoom Growth Marketing organization to drive best-in-class Paid Search campaigns across Google & Bing. This role will oversee a team of SEM Managers and Analyst as well as operate and oversee a multi-million-dollar monthly budget. The ideal candidate will have experience with Google and Bing as well as a deep understanding of marketing analytics, business and media metrics. The ideal candidate will also have a results-driven mindset with experience in a leadership capacity. This role will report to Sr. Director, Performance Marketing.

You will

  • Develop and implement strategic paid search campaigns across multiple channels (Google Ads & Bing Ads) that align with business goals and drive revenue growth.
  • Lead and manage a team of paid search Managers/Specialists to execute on paid search strategies and campaigns.
  • Conduct regular analysis of Channel/Campaign performance and adjust strategy accordingly to improve KPIs.
  • Conduct keyword research, competitive analysis, and stay up to date with industry trends and changes to algorithms.
  • Manage channel-level data feeds and APIs connects
  • Own channel-level P&L and optimize against LTV/Gross Profit goals
  • Collaborate with cross-functional teams (e.g., SEO, Data Science, Finance) to ensure alignment and synergy across all marketing channels.
  • Develop and maintain relationships with external partners, including vendors, agencies, and technology partners.
  • Present campaign results and strategic recommendations to senior management and other stakeholders.
  • Uphold company culture, inspire, guide and develop your team.

You have

  • 7+ years of experience in paid search marketing, with a focus on driving revenue growth.
  • Proven track record of managing and optimizing large-scale paid search campaigns across multiple channels.
  • Experience partnering with Data Engineers and Analytics teams to manage and set-up relevant data feeds
  • Deep understanding of SEM and SEO best practices and proven ability to develop and execute strategies that maximize ROI.
  • Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
  • Strong leadership and team management skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects and deadlines simultaneously.
  • Google Ads and Bing Ads certification preferred.
  • Experience with bid management tools, analytics platforms, and A/B testing platforms.
  • Experience in optimizing against LTV and leveraging Google/Bing API and Data feeds


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).

LegalZoom is a remote-first company and the national range for this role is ($144,000-$207,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

● Medical, Dental, Vision Insurance

● 401k, With Matching Contributions

● Paid Time Off

● Health Savings Account (HSA)

● Flexible Spending Account (FSA)

● Short-Term/Long-Term Disability Insurance

● Plus other wellness benefits to include:

○ Fertility

○ Mental Health

○ One Medical

○ Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


LegalZoom is an online legal services company that provides legal documents, attorney advice, and other services to individuals and small businesses. The company was founded in 1999 and is headquartered in Glendale, California. LegalZoom has served over 4 million customers and has a network of over 200 attorneys who provide legal advice to customers. The company has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine and has received numerous awards for its innovative approach to legal services.
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