Director, Research

  •  

New York, NY

Industry: Business Services

  •  

5 - 7 years

Posted 264 days ago

This job is no longer available.

Position Summary

The Research Director is responsible for leading research strategy and research product across a key client’s business. The role requires the ability to develop and apply new tools to existing clients and to participate on new business.

The position demands the ability to understand the strategic communications needs of client advertisers and align these needs to consumer insights, media planning, buying, and especially performance measurement and media optimization.

 Essential Functions

  • This person will work closely with account teams to deliver outstanding communications solutions by showing tangible and practical ways to use, interpret and apply primary and secondary research, as well as UM’s proprietary toolset
  • Develop and maintain productive working relationships with client research teams and other client executives
  • Work closely with the advanced analytics team and digital management and reporting teams to drive holistic measurement plans and solutions
  • Identify strategic knowledge gaps through communication with client and agency stakeholders
  • Design and manage qualitative and quantitative research studies. Nature of research: purchase process, media research, advertising effectiveness, tracking studies, market structure and competitive analysis
  • Regularly present to senior clients on ad performance, consumer targeting, and advanced analytical work
  • Provide POVs on key media, audience characteristics, suppliers, trends, methods and techniques
  • Support the planning and buying teams on UM tools, e.g. multi-media optimizers, communications and budget allocation tools
  • Contribute to UM research’s overall capabilities – including thought leadership and product development
  • Directly Manage a dedicated Sr. Analyst, and additional research specialists as needed
  • Reports into Research Group VP/SVP, with tight alignment to the EVP, Client Business Partner of the assigned accounts

 Qualifications

Education:

  • Bachelor’s degree or similar experience in related field

 Work Experience:

  • Minimum of 6-7 years related experience; agency or digital research experience preferred

Skills:

  • Confident expertise around brand, advertising and media research
  • Must be comfortable measuring insights & performance within and across all key media channels: TV, digital, and mobile
  • Previous hands-on experience with designing, executing, and reporting marketing/media/ advertising effectiveness studies; exposure to consumer insights research also preferred
  • Strong analytic skills with at least some exposure to statistical modeling and analysis
  • Demonstrated ability to convert data into actionable insights that WOW clients and create tangible opportunities to improve media plans
  • Experience with major media and consumer databases/systems: Nielsen TV (esp. NTI or NPOWER), comScore and/or Nielsen Net Ratings, MRI/Simmons, TNS/Stradegy, IMS/Clear Decisions
  • Exceptional written and oral communication abilities as well as proactive and thoughtful management of workload
  • Stellar client-facing skills with the ability to work well up and down the command chain within an agency organization

  Tracking Code : 20149370