Director, Public Affairs - Gov

Pfizer   •  

Washington, DC

Industry: Biotech/Pharma

  •  

5 - 7 years

Posted 271 days ago

This job is no longer available.

ROLE SUMMARY

Pfizer is seeking a Director, Public Affairs – Government Relations.  This position will be located in Washington DC or any state in the South Region.  The Director will develop & lead comprehensive public affairscampaigns for the South Region.  Key responsibilities include creating and executing social/digital media & public affairscampaigns, advocacy engagement and providing proactive strategic, political counsel to the regional Vice President Government Relations.  This position has responsibility for 9 states in the 18 state South region (Texas, Oklahoma, Tennessee, Arkansas, Louisiana, Mississippi, Georgia, North Carolina, South Carolina, Delaware, Washington DC, West Virginia, Maryland, Virginia, Alabama, Florida & Puerto Rico).  This role requires 25-35% travel.

ROLE RESPONSIBILITIES

Public Affairs

  • Plan and execute political communication strategies in region.
  • Drive state teams and regional public affairs firms’ execution of public affairscampaigns including tailoring earned media pitches, conducting media training of identified third-parties  and targeting specific media channels (broadcast, print (news and opinion) and online) based on a sophisticated understanding of media market differentiation matched to political strategy.
  • Lead social media & digital advocacy capability development and execution in South region as a key component of public affairscampaigns
  • Conduct political/opposition research to analyze and create public affairs opportunities in region.
  • Proactively monitor policy, advocacy and media landscape to develop policy communications and advocacy strategies.
  • Leverage earned and social media to impact state and federal government officials, opinion leaders and third party organizations.
  • Generate and execute strategic political communications in region to advance Pfizer interests with government, as both policy setter and customer.
  • Develop policy communications materials for advocacy and public affairs impact.
  • Assist government relations team efforts to build strategic alliances with government officials and advocates to shape state and federal political and public policy environment.
  • Manage and drive performance of the region's public affairs firms.
  • Collaborate with Pfizer Public Affairs Sr. Director to design and implement in-state programs in support of federal policy objectives and therapeutic area campaigns.

Advocacy

  • Identify, develop, and manage relationships with key patient, provider, multicultural, business, think tanks, community, and civic organizations to align and mobilize in support of Pfizer preferred policies.
  • Brief and engage key state-based and select national stakeholders based in the South region on Pfizer preferred commercial and legislative objectives.
  • Develop innovative approaches and relations with state-based and select national ally groups and ensure all programs and grants are aligned with commercial and legislative priorities.
  • Mentor, collaborate and help guide the work of Alliance Development Managers and field based advocacy consultants.
  • Closely collaborate with the APR Director in the South to ensure alignment and leveraging of advocacy opportunities throughout the region to address state and federal policy and legislative priorities
  • Collaborate with Pfizer Advocacy and Alliance Development Sr. Directors to design and implement in-state programs in support of federal policy objectives and therapeutic area campaigns.

Success Factors

  • Generation of creative and strategic earned and digital media
  • Development and execution of digital advocacy campaigns
  • Meaningful engagement of alliances with government officials, opinion leaders, third party organizations, and other key stakeholders.
  • Effective management of political public relations agencies and alliance development consultants.

QUALIFICATIONS

Minimum Capability Requirements

  • Level of Education: BA/BS required.
  • Minimum of five (5) years of relevant experience in government relations, public affairs, communications, healthcare, policy, advocacy relations, or equivalent.
  • Minimum of three (3) years working in a political environment including leadership  position on an issue based and/or candidatecampaign.
  • Minimum three years experience in digital advocacy.
  • Experience leading integrated state based advocacy & public affairscampaigns
  • Leadership on political candidate and/or issue based campaigns.
  • Ability to effectively communicate with multiple healthcare audiences, particularly physicians, patients and policy experts.
  • Demonstrated ability to partner effectively with various stakeholders, both internally and externally. 
  • Ability to track and manage multiple issues across multiple states, effectively prioritize and adjust strategies mid-course, when necessary.
  • Strong team player with experience working in cross-functional, matrix teams.
  • Knowledge of political media, earned media, social media and communication vehicles.
  • Ability to leverage social media for effective stakeholder influencer mapping.
  • Strong understanding of policy environment.
  • Evidence of strong track record focused on results.
  • Strong written and verbal communication skills.

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