Director, Product Marketing, Finance

Servicenow   •  

Santa Clara, CA

Industry: Technology


8 - 10 years

Posted 167 days ago

This job is no longer available.


We’re now applying that disruptive thinking about the way work is done throughout the Office of the CFO. Legacy systems don’t allow for data to be structured and in return, task & workflow management is not optimized. We can change this! Our goal is to help our customers unlock value through process automation. Employee productivity and satisfaction will rise – all while lowering risk.

We are seeking a Product Marketing Director for ServiceNow for Finance to build and drive a marketing strategy that will help our prospects and customers understand what is possible with ServiceNow. We need someone that is an action-oriented leader who can shape a new conversation in the market around how our Finance offering can help organizations be significantly more efficient. You must be able to thrive as an individual contributor, work within the marketing team as well as lead other marketing professionals throughout our matrix organization to promote the value of ServiceNow for Finance.

This is an amazing opportunity to grow a new business from the ground floor, along with support from the business unit, executive team and product line sales. Individuals applying for this role must be entrepreneurial and self-driven with a passion for breaking into markets and creating something new they can be proud of. Your influence can have a far-ranging impact. This is not the kind of opportunity that presents itself very often.

What you get to do in this role:

  • Define and execute product marketing deliverables and thought leadership programs —including but not limited to product launches, partner programs, and enablement materials for ServiceNow Solution Consultants, partners, and customers.
  • Develop compelling product messaging and cascade it into all product marketing deliverables and thought leadership programs.
  • Lead product marketing programs such that sales teams and partner organizations are properly informed about product details, messaging, sales tools and collateral, pricing, and releaseschedules.
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Develop customer success relationships and build a portfolio of happy customers that can be used as Sales references and public case studies.
  • Partner with product management to achieve a shared understanding of the finance market and desired product direction for ServiceNow. Engage in the release planning process, providing input based on market experience, customer engagement and research.
  • Educate the analyst community such that they understand how to properly communicate ServiceNow value propositions for finance to their clients and accurately represent ServiceNow strengths and weaknesses relative to the competition.

In order to be successful in this role, we need someone who has:

  • Bachelor’s degree, MBApreferred
  • 7+ years of experience in product marketing or product management
  • Experience with finance products and launching new products strongly preferred
  • Entrepreneurial spirit and high energy
  • Very strong written and oral communication skills
  • Excellent people skills to interact with staff, colleagues, cross-functional teams, partners, and customers