Director, Product Marketing

Evariant   •  

Farmington, CT

Industry: Healthcare


8 - 10 years

Posted 48 days ago

The Director, Product Marketing, Engagement Center Lead will serve as a subject matter expert in both an internal and external capacity – regarding the Evariant Engagement Center solution and associated call center use cases, user personas, coordinating technologies, and overall industry trends. He/she will be responsible for managing and/or assisting in defining product strategy, messaging and positioning, as well as executing a variety of go-to-market plans for the Engagement Center solution – including designing supporting pricing/packaging, marketing assets, and sales training. While primary focus will be on the Engagement Center solution, he/she will be expected to be knowledgeable on Evariant’s end-to-end enterprise solution set, assisting in the coordination and launch of cross-functional products and strategies.

  • As a subject matter expert with hands-on, in-depth knowledge of users’ engagement with Evariant products and services, articulate client and market needs to internalstakeholders, influencing product and business development decisions
  • Clear and deep understanding of the healthcare provider and payer marketing call center, access center and clinical call center market. Deep understanding of Evariant Engagement Center customer preferences.
  • Use understanding of the competition and ecosystem, coupled with an understanding of Evariant’s solutions, to provide client engagement and presales support
  • Participate in external facing promotional activities, including webinars and conferences, representing Evariant’s expertise and market-leading vision
  • Manage launch processes, collaborating with Product Managers, UX Designers, Marketing, Services Team, and Sales
  • Craft messaging and positioning, as well as develop thorough and data-driven proposed pricing/packaging
  • Author, edit, and maintain marketing assets, including brochures, datasheets, case studies, white papers, multimedia tools, and campaign content
  • Develop and deliver Sales tools and training in support of product launches – and more generally to encourage continued enablement of market-facing stakeholders
  • Maintain competitive information and market intelligence in an easily accessible format for sales and for application to product strategy
  • Manage relationships with Evariant partners along with Product Management to ensure go to market strategies include the right partner solutions for client and prospect needs.
  • Background and deep expertise in healthcare call center operations, preferably with experience/understanding of product marketing/management and/or software development
  • The ability to roll up their sleeves and do the work, while wearing multiple hats

Requirements include:

  • 7+ years direct experience with healthcare call center(s); preferably time spent as an end user as well as in a management or consulting capacity
  • 5+ years in healthcare IT or provider industry/setting, with a deep understanding of hospital technology needs
  • Working knowledge of call center operations, associated software/hardware, major user personas, and the overall industry (trends, vendor solutions, etc.)
  • Understanding of the full product development lifecycle process and agile software development lifecycle process; preferably experience strategizing and launching enterprise software solutions
  • Excellent communication (verbal and written) and time management skills
  • Strong people and collaboration skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Demonstrated poise and professionalism in a market-facing role
  • Bachelor's Degree in related field required
  • Deep expertise in healthcare call center operations and technologies
  • Knowledge of healthcare/hospital market
  • Enterprise software and SaaS experience

Requisition ID : 1171