Media Planners at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.
A rabbit, a leprechaun and little giggly guy in a baker's hat walked into a grocery store…Yup. For 150 years General Mills has focused their passion making food people love. For 3 years, Mindshare has partnered with GMI to connect with consumers all over the globe to tell the stories of dozens of their brands including the staples you remember from being a kid like Cheerios and Lucky Charms to everyday quick meals like Totino's and Hamburger Helper and the modern organic brand like Annie's and Cascadian Farms. This opportunity give