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Director - Performance Measurement in Birmingham, MI

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compensation:

$200K - $250K*

specialty:

Brand Marketing & Management, Marketing Research & Analysis

experience:

8 - 10 years

Job Description

Job Description

As part of the larger Advanced Analytics & Insights (AAI) department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Director serves as the main point of contact for digital media measurement and analytics for our client. This person will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization.

The Director uses data to quantify digital campaign performance and answer key business questions to inform media planning and buying.

Responsibilities:

  • Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing
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Valid through: 2020-4-15

About Publicis Groupe

Total Jobs:
84
Total Experts:
3
Average Pay:
$139,917
Total value of jobs:
$16,930,000
% Masters:
35%
Learn More About Publicis Groupe
* Ladders Estimates