Director, Offer Experience at Sodexo in Charlotte, NC

The Director of Digital Consumer Engagement and Channel Management oversees the B2C digital presence and activities of our company. As a digital director, you will drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize search across the ecosystem. Also, in scope is the oversight of our consumer loyalty platform and consumer help function.

To be successful, you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that result in increased revenue and consumer lifetime value.

Required Knowledge and Skills:

• Four years of experience in advertising, digital media, or similar.
• Proficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, Marketing Automation, and Consumer Relationship Management Software.
• Strong command of e-commerce and CMS platforms such as SDL Web 9x and NopCommerce
• Familiarity with all major social media networks including Facebook, Instagram, Twitter, TikTok, SnapChat, and YouTube.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
• Strong written and verbal communication skills.
• Excellent financial and analytic abilities.
• Strong leadership and project management skills.

Basic Education Requirement:

• Bachelor's degree in advertising, marketing, digital media, or similar.
• SEO certification, Marketing Automation certification

Position Summary

Leads implementation and evaluation of product/service offerings, brands, and/or inhouse signature and national brands. Deploys and monitors Brand Strategies. Utilizes information from market research, sales, vendors and units to make recommendations that improve quality, sales and profitability. Develops and maintains tools for training, evaluation and quality assurance of operational programs. Provides input to the marketing leads regarding opportunities for product/service or brand enhancements.

Qualifications & Requirements

Basic Education Requirement - Bachelor’s Degree or equivalent experience

Basic Management Experience - 5 years

Basic Functional Experience - 5 years