Director of Sales

TEGNA   •  

San Antonio, TX

Industry: Media


5 - 7 years

Posted 179 days ago

This job is no longer available.

Job Description

KENS 5 CBS in San Antonio, TX (the 31st market), is looking for a driven, solutions-based Director of Sales. This position will report to the General Manager and will be responsible for all sales-related revenue streams including spot television, digital, mobile, and other non-traditional streams from which to grow revenue.

Primary responsibilities include leading a team of 25 in the achievement of revenue goals; effective yield management; accurate forecasting; department budget creation and management; goal setting for the sales organization (including various revenue streams), setting strategic direction with a clear execution plan. The right individual for this position must get up to speed quickly and as a result must be able to convey and demonstrate strong leadership and communication skills, creativity in revenue generation, flawless execution in previous positions, experience developing processes and SOPs for sales departments.

At KENS, we pride ourselves in:

  • Putting People First
  • Engaging Our Community
  • Daring to Be Original
  • Creating Experiences
  • Expecting and Demanding Excellence


The Director of Sales will:

  • Communicate effectively with the General Manager on all sales related activities
  • Drive revenue generation and create demand on multiple KENS Media platforms
  • Develop and manage annual revenue plan that achieves goals and grows market share for all properties: KENS-TV,, Premion OTT and other digital platforms
  • Control and price inventory to meet and exceed budget goals
  • Forecast and budget the TV spot and digital revenue of KENS on a monthly and quarterly basis
  • Develop and implement sales projects that create spot demand and generate incremental revenue
  • Annually increase enterprise and business development revenue for KENS
  • Recruit, develop, and supervise the Sales Department
  • Determine the strategic direction of the department with the ability to sustain that strategic direction throughout the year
  • Collaborate with others on ratings estimates and projections
  • Interface with TeleRep on all matters related to national revenue
  • Work with various department heads of KENS on relevant activities
  • Develop strong relationships with local advertisers
  • Provide top level station management with an accurate picture of KENS revenue conditions at all times
  • Represent KENS in external sales and marketing related industry functions
  • Travel on a regular basis and attend sales related functions after business hours
  • Take full advantage of KENS consultants and training protocols


Job Requirements


  • Five or more years of television sales management. The ideal candidate should have experience broadcast and digital media
  • Must be able to work under pressure and prioritize goals for the department and the station
  • Must be able to manage a large staff with various skill sets with the ability to work with other TEGNA entities and build consensus
  • Knowledge of all facets of digital sales and marketing
  • Proven sales leader with record of sales achievement
  • Ability to think and lead strategically
  • Proven thought leader and problem solver
  • Effective driver of integrated revenue and strategy
  • Ability to prioritize critical functions to ensure individual and team success
  • Excellent interpersonal and leadership skills
  • Excellent verbal and written communication skills
  • Rentrak, Wide Orbit and Sharebuilder experience desirable
  • Advanced CRM system experience; experience desirable.