Job Description Summary
The Director of Sales (DOS) develops and implements sales strategy of the hotel to ensure that occupancy, average daily rate and marketshare goals are achieved. The DOS will work directly with the Executive Team to identify specific strategies and tactics to drive revenue according to the hotel’s seasonal demand. The DOSwill work withSonesta’s Marketing, Revenue Management, and Sales teams to leverage national brand strategies at the local level.
DUTIES AND RESPONSIBILITIES:
? Deliver on the promise of Sonesta Service in all interactions with guests and clients. Manage according to the
Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel.
? Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and
maximize profits for the hotel while maintaining guest satisfaction. Develop and maintain relationships with key
clients in order to produce extended stay room sales. Regularly sell hotel rooms through direct client contact.
?Partner with hotel GM and Regional Sales Director effectively maximize RevPar opportunities in the local
? Achieve budgeted revenues and personal/team sales goals and maximize profitability within all areas of
responsibility. Participate in the preparation of the annual departmental operating budget, the hotel sales and
marketing plan, and financial plans which support the overall objectives of the hotel. Produce regular reports
and sales forecasts.
? Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales
performance and work with appropriate department heads on solutions.
? If managing other Sales employees, direct the day-to-day activities of the team, plan, organize, and assign work,
develop and communicate strategies and goals. Create, train, and motivate those responsible for developing
new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and
maximize profits for the hotel, while maintaining guest satisfaction. Advise staff of formal policies and
procedures. Manage all human resources-related actions in accordance with Company rules and policies.
? Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase
average rates, increase business volume during off-peak periods. Enhance the image of the hotel in local
community. Monitor sales activities/performance to ensure actual sales exceed the established revenue plan.
? Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue
and market share through added business volume and increased rate.
? Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and
? Develop and maintain positive relationships with officials and representatives of local community groups. In
coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive
matters to the Corporate Communications as necessary.
? Prepare Weekly/Monthly reporting on account, individual, segment, and tier production.
? Act as “Manager on duty” as required.
? Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to
prospect for additional sales leads.
? Ensure compliance with federal, state and local laws regarding health, safety, and alcohol services.
? Perform other duties as assigned.
QUALIFICATIONS AND REQUIREMENTS:
?Bachelor’s degree in Hotel Administration, Business Administration or related field preferred.
? Three years of previous hotel sales experiencerequired.
? Previous background from the extended stay industry preferred.
? Ability to speak, read, and write fluent English; other languages beneficial.
? Professional verbal and written communication skills.
? Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
? Ability to prioritize and organize work assignments.
? Problem solving, reasoning, motivating, organizational and training abilities.
?Experience with Microsoft Office, Opera and Automated Sales Systems preferred.
? Ability to travel including some overnight travel is required.
? Valid driver’s license required.
? Frequently standing up, bending, climbing, kneeling, and moving about the facility.
? Carrying, lifting or pulling items weighing up to 25 pounds.
? Frequently handling objects and equipment.
Additional Job Description
Sonesta recognizes that benefits play a vital role in helping ensure the health and financialsecurity of employees and their families. We offer a variety of benefits to our employees including: