Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships.
Potential Career Path
Area Director of Sales – Regional Director of Sales – Corporate Director of Sales – VP Sales
Essential Job Functions
- Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
- Use internal and external resources and data to develop strategic plans to incorporate all business segments.
- Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
- Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
- Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
- Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
- Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
- Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
- Articulate and leverage the benefits of the hotel to close sales opportunities.
- Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
- Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry, and personal development.
- Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
- Travel locally to conduct outside calls, promote the hotel, and review competition.
- Follow sustainability guidelines and practices related to HHM's EarthView program.
- Perform other duties as requested by management.
- Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
- Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
- Public relations and community marketing experience required.
- Proficient in use of Excel, Word, Delphi and access database tools.
Work Environment and Context
- Work schedule varies and may include occasionally working on holidays, weekends.
- Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
- Moderate travel between hotel and client's locations required.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It.