Director of Sales & Marketing

Loews HotelsRoyal Pacific Rst   •  

Coronado, CA

Industry: Hospitality & Recreation


8 - 10 years

Posted 228 days ago

This job is no longer available.

Position Summary:

Situated on a private 15-acre peninsula surrounded by Coronado Bay and the Pacific Ocean, Loews Coronado Bay Resort is located just minutes away from the charming resort village of Coronado and a short drive to San Diego’s world famous attractions.

With panoramic water views, sea inspired guest rooms and world-class dining, Loews Coronado Bay is the premier choice for San Diego hotels. Our 439 rooms include 37 suites (all with bay, marina, pool, and garden views), four dining outlets, 24-hour in room dining, three outdoor swimming pools, and featuring 65,000 square feet of combined indoor and outdoor meeting and function space. For more information about the Loews Coronado Bay Resort, please visit

This position requires a progressive Sales and Marketing executive, a strong leader who can develop and implement ongoing strategic initiatives that will positively impact hotel revenues and profits. 

The position is responsible for selling, administration, and market planning, communications, and inventory management.  Sales personnel development and training are also components of this position.

  • Develop annual strategic marketing plan which includes market initiatives by segment

  • Develop marketing initiative, promotions, packages and ad campaigns to ensure successful consume response and positively impact market yield and rev par.

  • Develop with the Director of Revenue Management the revenue management and rate strategy initiatives to maximize revenue goals.

  • Identify sources of group business to the hotel and establish solicitation programs to maximize sales.

  • Identify sources of individual business and provide the sales elements for developing relationships with them.

  • Maintain accurate forecasting for all group/individual segments and identify value periods for all sales emphasis.

  • Participate in key site inspections and client events

  • Take leadership roles in the local and national communities to ensure visibility of Loews branding efforts

  • Agility in multitasking

  • Ability to make decisions on imperfect information

     Sales Administration

  • Establish programs and direct efforts to achieve group and individual room night goals (including volume accounts) and to develop ongoing relationships with customers

  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals.

  • Establish account qualifications criteria and use market research and telemarketing resources to identify priority markets and accounts; assign sales managers to assure coverage of all major markets.

  • Establish travelschedules and monitor travel expenses to optimize sales productivity.

  • Develop active communications and close rapport with Convention & Visitors Bureau, National Sales Offices, Planners Associations and other sources of sales information and support.

  • Plan, establish goals for and administer outbound sales programs to deliver qualified leads to other Loews Hotels.

  • Develop annual sales department budget and execute the sales programs and activities within it.

Required Skills & Experience:

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation:

  • Excellent communication skills – oral and written

  • Excellent networking, negotiation and presentation skills required.

Must be a skilled leader, have strong organizational skills, and have thorough knowledge and understanding of hotel operations.

Education:  College degreerequired

Experience:  Minimum 7 years hospitality sales experience.