Partner with Operations to attain a cohesive team environment and drive profitability
Achieve/exceed budgeted property and individual sales targets (self and team).
Constantly monitor optimal business mix and continually identify and develop new markets and products to proactively react to changing market conditions.
Develop and expand penetration in existing markets (i.e. leisure, group, corporate, SMERF, general sales agent partners and others.)
New business development by identifying and expanding penetration in existing accounts and untapped market segments.
The DOSM position is primarily focused on sales generation with an approximate split of time between sales functions, networking, marketing and administrative functions.
Properly manage time between sales and marketing functions with primary focus on group sales development and growth, based on determined mix.
Utilize property revenue management processes and collaborate with revenue management functions, rate and inventory management and forecasting to optimize revenues based on demand. This includes space utilization of banquet/meeting space.
Set parameters for group business consideration and manage group contracts, rates and terms.
Strategic development of and tactical execution of creative promotions, packaging, sales and positioning of multiple products and services and if applicable, at multiple locations.
Establish revenue goals and expectations for each promotion or activity and report out monthly/quarterly on measurements and effectiveness.
Responsible for collaborating and directing various internal and external partners, including public relations, agency, database management, central reservations and e-commerce/online marketing on behalf of the property.
Develop creative briefs for the production of creative and collateral material to support sales efforts, and work withinternal and external resources to develop continuity in messaging and media.
Update Quarterly Marketing Calendar on a monthly basis including modifications to plans and results of programs and promotions completed.
Develop and execute an effective plan for cross-sell opportunities and on-site promotions to generate incremental and ancillary revenue.
Participate in national and regional trade shows and sales missions that are applicable to venue
Prepare yearly sales and marketing plan, budget and revenue targets
Collaborate on weekly forecasts and actively participate in weekly/monthly conference calls
Submits monthly pace, target to actuals, action plans and other reports
Communicate and share best practices within Leisure Sales and Marketing’s leadership team.
Management of sales staff, includes training, coaching and development of managed personnel based on performance and accountability.
Understand community support/marketing organizations and participate as needed.
Build client relationship with Level 1 client partners. Communicate with the key members of that team who are directly involved in operations as well as the promotion of our venue.
Assist GM on property as needed.
Bachelor’s Degree in Business, Marketing or Hospitality
5 years’ experience in sales, group catering events or like employment with management experience
Effective people management and staff development experience
Must be financially adept and accountable in managing to budget
Must have experience in the development and execution of sales and marketing plans
Demonstrated oral and written communication skills
Planning, organizing and effective time management skills
Experience with computer applications including but not limited to: Microsoft Office, Maestro, Opera, Springer Miller System or other property management systems.
Experience with sales based CRM applications
Professional appearance and demeanor
Ability to work effectively under pressure and meet established goals & objectives
General financial acumen
Demonstrated success working and building effective internal relationships that move the business forward within matrix, team-based environment