Director of Sales & Marketing

Aramark   •  

Washington, DC

5 - 7 years

Posted 159 days ago

Description

  • Partner with Operations to attain a cohesive team environment and drive profitability
  • Achieve/exceed budgeted property and individual sales targets (self and team).
  • Constantly monitor optimal business mix and continually identify and develop new markets and products to proactively react to changing market conditions.
  • Develop and expand penetration in existing markets (i.e. leisure, group, corporate, SMERF, general sales agent partners and others.)
  • New business development by identifying and expanding penetration in existing accounts and untapped market segments.
  • The DOSM position is primarily focused on sales generation with an approximate split of time between sales functions, networking, marketing and administrative functions.
  • Properly manage time between sales and marketing functions with primary focus on group sales development and growth, based on determined mix.
  • Utilize property revenue management processes and collaborate with revenue management functions, rate and inventory management and forecasting to optimize revenues based on demand.  This includes space utilization of banquet/meeting space.
  • Set parameters for group business consideration and manage group contracts, rates and terms.
  • Strategic development of and tactical execution of creative promotions, packaging, sales and positioning of multiple products and services and if applicable, at multiple locations.
  • Establish revenue goals and expectations for each promotion or activity and report out monthly/quarterly on measurements and effectiveness.
  • Responsible for collaborating and directing various internal and external partners, including public relations, agency, database management, central reservations and e-commerce/online marketing on behalf of the property.
  • Develop creative briefs for the production of creative and collateral material to support sales efforts, and work withinternal and external resources to develop continuity in messaging and media.
  • Update Quarterly Marketing Calendar on a monthly basis including modifications to plans and results of programs and promotions completed.
  • Develop and execute an effective plan for cross-sell opportunities and on-site promotions to generate incremental and ancillary revenue.
  • Participate in national and regional trade shows and sales missions that are applicable to venue
  • Prepare yearly sales and marketing plan, budget and revenue targets
  • Collaborate on weekly forecasts and actively participate in weekly/monthly conference calls
  • Submits monthly pace, target to actuals, action plans and other reports
  • Communicate and share best practices within Leisure Sales and Marketing’s leadership team.
  • Management of sales staff, includes training, coaching and development of managed personnel based on performance and accountability.
  • Understand community support/marketing organizations and participate as needed.
  • Build client relationship with Level 1 client partners.   Communicate with the key members of that team who are directly involved in operations as well as the promotion of our venue.
  • Assist GM on property as needed.

Qualifications

  • Bachelor’s Degree in Business, Marketing or Hospitality
  • 5 years’ experience in sales, group catering events or like employment with management experience
  • Effective people management and staff development experience 
  • Must be financially adept and accountable in managing to budget
  • Must have experience in the development and execution of sales and marketing plans
  • Demonstrated oral and written communication skills
  • Planning, organizing and effective time management skills
  • Experience with computer applications including but not limited to: Microsoft Office, Maestro, Opera, Springer Miller System or other property management systems.
  • Experience with sales based CRM applications
  • Professional appearance and demeanor
  • Ability to work effectively under pressure and meet established goals & objectives
  • General financial acumen
  • Demonstrated success working and building effective internal relationships that move the business forward within matrix, team-based environment
  • Excellent planning and organizational skills 
  • Dynamic presentation skills

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