Director of Sales - Aurora Inn Hotel and Event Center

Portfolio Hotels   •  

Aurora, OH

Industry: Leisure and Travel


Less than 5 years

Posted 345 days ago

SUMMARY:The Director of Sales is primarily responsible for developing, directing, and executing the sales and marketing strategy to achieve revenue goals. S/He will maximize the profitability of the hotel while maintaining guest satisfaction.

The Director of Sales shall strive to provide exceptional service to both internal and external guests at all times. S/he will be responsible for exemplifying the Hotel's Culture.


  • Plan, develop, and monitor policies and goals to maximize Team Memberproductivity and efficiency while minimizing turnover.
  • Prepare, allocate, and manage the salesbudget.
  • Assist management in the preparation of the annual departmental operating budget, and financial plans which support the overall objectives of the hotel.
  • Direct the day-to-day activities of the sales team.
  • Establish client base of organizations, associations, and commercial business through direct outside sales efforts for the purpose of securing business for the hotel.
  • Develop, train and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction.
  • Identify operational problems that impact the effectiveness of overall sales performance and work closely with appropriate Departments on solutions.
  • Cultivate collaborative, mutually supportive relationships with and among customers, community, sales office and hotel staff.
  • Create, implement, and monitor pre-opening and long-range sales and marketing strategies to optimize revenue and profitability.
  • Ensure group account base room night potential is identified and solicited in a timely manner.
  • Develop, achieve and track personal sales goals.
  • Collaborate with General Manager in developing, executing and monitoring public relations and advertising strategies.
  • As a key member of the executive committee, contribute to recruiting, developing and maintaining qualified hotel staff.
  • Identify and direct areas of accountability and performance of assigned personnel.
  • Provide suitable training, reinforcement and coaching for staff, as necessary.
  • Promote teamwork and quality service through daily communication and coordination with other departments. 
  • Adhere to hotel requirements for guest/employee accidents or injuries and in emergency situations.
  • Perform other duties as assigned.

Team Member is held accountable for all duties of this job and other duties as assigned.


  • High school diploma or equivalent
  • Bachelor's degree in Marketing or related field
  • Three years of experience in a sales setting or related field
  • Supervisory experiencepreferred in sales/catering environment
  • Overall knowledge of hotel sales and marketing management
  • Basic knowledge of Microsoft Office
  • Willingness and ability to promote a positive team member culture and core values
  • Must speak fluent English
  • Fluency in otherlanguages beneficial