DIRECTOR OF SALES AND MARKETING
US - CA - Irvine
Summary: Directs and manages the entire range of market planning and development, sales promotion and sales activities of organization. Formulates, recommends, and implements policies and programs in the areas of sales, pricing, market and product research, and related activities. Has full accountability for the customer value proposition for meeting customer needs. Duties and Responsibilities: include the following. Other duties may be assigned. • Develops and implements strategic sales plans to accommodate corporate goals. • Makes necessary changes to protect or improve company position in market place and with customers adapting necessary change strategies to meet or exceed goals including company market and/or profit positions. • Directs the entire customer value proposition of the company. • Develops and uses continuous improvement change strategies to improve company image and relationship with customers. • Strategically travels on an as needed basis to key customers to build and maintain visibility of company and individual status as a leader and results oriented achiever of meeting customer needs. • Understands importance of personal contact with customers regarding maintaining or improving customer value proposition of image and relationship. • Directs salesforecasting activities and sets performance goals accordingly. • Reviews market analyses to determine customer needs, price schedules, and discount rates. Directs staffing, training, and performance evaluations to develop and control sales program.