Director of Sales and Marketing

Senior Life Style   •  

Millville, NJ

Not Specified years

Posted 263 days ago

This job is no longer available.


Position Summary:


Responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.

Essential Functions

Essential Functions:

  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
  • Responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families and professional providers of care. 
  • Maintains a working knowledge of all software programs.
  • Participates in weekend call coverage in Manager Rotation. 
  • Manage move ins and move outs to achieve maximum revenue. 
  • Treat each inquiry with value.
  • Works closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation
  • Meet all expectations of occupancy and budget.
  • In consultation with Executive Director, hires, trains, disciplines and terminates departmental employees in accordance with Senior Lifestyle Corporation policy.
  • Keeps Executive Director informed of all sales activity daily.
  • Maintains Senior Lifestyle Hot Board/Move In Move out board.
  • Communicates any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox
  • Assure that staff investigates every alternative before closing a lead. 
  • Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process Maintain and work an active, meaningful waitlist. 
  • Plan and implement special events monthly which prospects attend.
  • Update competitive analysis quarterly.
  • Maintain confidentiality of all pertinent information.
  • Complies with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Possesses strong organizational skills and ability to multi-task and meet deadlines
  • Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
  • Performs other duties as assigned.


Qualifications/Skills/Educational Requirements:

  • Bachelordegree from a four-year college or university. 
  • Or one to two years’ experience and or training, or equivalent of education and experience. 
  • Previous sales/admissionexperience in senior living. Strong communication skills.