Director of Sales and Marketing


Belmont, CA

Industry: Patient Care


Less than 5 years

Posted 383 days ago

  by    Barbara Hennessy

Position Summary: Responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.

Essential Functions:

Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.

Responds and follow-up with to all walk-ins, phone ins, mailins timely and appropriately.

Create, plan and implement withSales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.

Develop and maintain a good working relationship with residents, families and professional providers of care.

Maintains a working knowledge of all software programs.

Manage move ins and move outs to achieve maximum revenue.

Treat each inquiry with value.

Works closelywith the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.

Create and implement a strong community outreach program.

Media and Marketing Planning Implementation

Meet all expectations of occupancy and budget.

In consultation with Executive Director, hires, trains, disciplines and terminates departmental employees in accordance with Senior Lifestyle Corporation policy.

Keeps Executive Director informed of all sales activity daily.

Maintains Senior Lifestyle Hot Board/Move In Move out board.

Communicates any special needs of the incoming resident to the appropriate personnel.

Manage use of sales toolbox

Assure that staff investigates every alternative before closing a lead.

Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.

Understand the need of the senior and the aging process

Maintain and work an active, meaningful waitlist.

Plan and implement special events monthly which prospects attend.