Director of Sales and Marketing

Senior Life Style   •  

Beatrice, NE

Industry: Healthcare

  •  

Less than 5 years

Posted 38 days ago

This job is no longer available.

Essential Functions

  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
  • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
  • Create, plan, and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation.
  • Manage move ins and move outs to achieve maximum revenue.
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation.
  • Meet all expectations of occupancy and budget.
  • In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Senior Lifestyle Corporation policy.
  • Keep Executive Director informed of all sales activity daily.
  • Maintain Senior Lifestyle Hot Board/Move in Move out board.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox.
  • Assure that staff investigates every alternative before closing a lead.
  • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Plan and implement special events monthly which prospects attend.
  • Update competitive analysis quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.

Qualifications

Level of Formal Education: Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and or training, or equivalent of education and experience

2019-8601