New York, NY
Industry: Accounting, Finance & Insurance•
11 - 15 years
Posted 111 days ago
At Policygenius, we prioritize consumer needs above all else—and it starts with our marketing. As a startup looking to disrupt centuries-old behemoths, we’re taking a completely different approach to help consumers understand financial protection. Through our educational content, direct tone, and emphasis on transparency, we empower them to make good financial decisions for themselves and their families.
About the role...
As the Director of Product Marketing, you and your team will champion the voice of the consumer in everything we do. You will be responsible for owning our go-to-market strategy for our various insurance verticals (Life, Disability, Home, Auto, etc.) as well as discovering and actioning insights about our consumers and our products across our entire marketing mix.
Working closely with the Marketing team, you’ll help grow our audience and improve our messaging strategies to better convey our value and deliver on consumer needs. With the Product team, you’ll help ensure we continue to uphold our commitment to be the easy way to compare and buy insurance online.
Reporting to the Head of Marketing, this position has the unique opportunity to work cross-functionally with the full marketing, product, and operations teams.