An opportunity to join the newly formed Kantar Analytics (KA) organisation, bringing together the capabilities of analytics teams in Kantar TNS, Kantar Millward Brown, and Analytics Quotient globally. You will be accountable for designing and developing new products and solutions for client-facing commercial teams, interfacing with the client service teams, and collaborating with (internal) technical product development teams consisting of data scientists, data engineers, UX, and software engineers. KA products and solutions lie at the intersection of data, analytics, insights, and technology and are delivered to clients through a blend of digital platforms, analytics consulting, and managed services.
The role will focus on the North American/UK/Ireland markets but will collaborate with ROW (Europe, LATAM, Africa and Asia) analytics Centers of Excellence and delivery hubs. ROW teams will develop repeatable and scalable solutions to be sold and delivered in a broad range of ROW markets.
Reporting to the Head of Product & Data Strategy, you will be responsible for leading a portfolio of KA products and solutions, including but not limited to:
Working closely with KA Practice leads to understand needs of clients (CMOs, CXOs, VPs of Marketing, Insights, Media, Brand, Loyalty/CRM, Customer Engagement/Service) and interests in analytics, and design the products and solutions
Partner with cross-functional stakeholders including product marketing, user experience and design, software development, and KA Practice leads to drive product and solution strategy, roadmaps, and execution
Keep abreast of the evolving needs of clients, perceived value/willingness to pay, and competitor analytics offers and solutions
Develop a deep understanding of how KA products and solutions fulfils client needs and fit into their planning, management, and decision workflows; represent the voice of the client for (internal) product development team
Develop knowledge of commercial metrics (costs to build and maintain, delivery costs, client’s willingness to pay, market size, etc.) to determine product priorities, areas of focus, resource allocation, and product portfolio success
Ensure effective partnership with colleagues across the Kantar ecosystem: Operating brands, client management teams, technology, and operations
Own the business case and business planning processes for upgrading existing products and developing new products while synthesizing market & commercial insights and realities, delivery costs, and profitability; manage product roadmap planning and releases
In a highly matrixed organization, manage the development and deployment of beta solutions, support wider business adoption, and act as the single point of accountability, once business case has been agreed to ensure a fully deployed product delivers profitable revenues and client satisfaction
Provide strategic support on big pitches and competitive sales deals
Assess the competitive landscape to identify product gaps, competitive threats, and strategic opportunities
Design, build, and run Client Advisory Council to garner client feedback and continuously iterate and improve KA products and solutions
Collaborate closely with the product & growth marketing to guide and develop the ideal content and competitive positioning for outbound marketing programs
You will be business savvy and technically adept with the ability to engage client-facing commercial teams and inspire internal teams to design and build scalable products and solutions. You will be results-oriented with a passion for designing solutions to address real-world client problems, and proven in developing scalable solutions for clients across diverse verticals while balancing the needs of a wide range of stakeholders.
BA/BS degree in a quantitative discipline; MBA preferred; technical background a plus
6-8years of product management experience; ideally managing B2B analytical products and technology-enabled solutions, SaaS, and managed analytics services
Experience in marketing analytics, digital marketing platforms, managed services, and analytics consulting
Demonstrable experience working with software architects, software engineers, data architects, data engineers, data scientists, and UX
Experience with design-thinking and building products with complex operational delivery processes including experience of working closely with offshore software development teams
Ability to identify commercially attractive opportunities from market feedback, synthesize into common themes, prioritize solution components into work streams and roadmaps, and deliver on the plans in a highly matrixed organization
Commercial mindset and business acumen with emphasis on scaled solutions and delivery
Adept at stakeholder management with the ability to balance client requirements, requests from commercial and client delivery teams, and internal resource constraints
Experience in one of more core domains: marketing analytics, marketing effectiveness/ROI optimization, media and digital, social media analytics, CRM analytics, and CX management would be ideal
Insatiable drive to innovate and the intellectual honesty to measure success based on results
Boundless intellectual curiosity to continually explore how to do things better, faster, and cheaper
Effective listener and great communicator.