Strategy: You will lead in the development, implementation, and integration of strategic communications plans that advance the business’s brand identity in the market. This includes the creation of strategies in conjunction with the marketing team in order to enable the cultivation and enhancement of strong and meaningful relationships with our target audience, external partners and analysts, and key media outlets.
Media Relations: This role will act Docebo’s spokesperson and conduct a set number of daily media pitches, with quarter and annual targets to be achieved. This individual will act as lead point person across all media interactions, ensuring a positive portrayal of the business at all time, and exercise judgment in prioritizing media opportunities, organizing, and preparing presentations, speeches, talking points, and other external media relations materials.
Reporting & Analytics: With the help of analytics and media monitoring tools, they will set forth impactful reporting systems to demonstrate valid metrics to prove the value of their campaigns to internal stakeholders and leadership teams.
Bachelor’s degree in Public Relations, Marketing, Journalism or related field.
10+ years experience working in a PR or Communications capacity.
A strong network and current relationships with technology and trade reporters in North America.
Experience in the enterprise software industry, particularly with content services, supply chain technology, digital experience platforms or enterprise security technology.
Demonstrated experience planning technology and corporate public relations campaigns and managing them through execution and reporting.
Experience in B2B SaaS, L&D, e-learning, and technology is preferred.
Highly effective public speaking skills, and comfortability participating in webinars, virtual and in-person events and panels, podcasts, and much more.