About the role:
The Director, Performance Marketing and Demand Generation will be responsible for driving the strategy and planning for paid search, affiliate, organic search, A/B site testing and optimization; helping to drive sales and engagement for the PartsSource suite of offerings. You will be responsible for ensuring digital and integrated marketing campaigns are driving qualified traffic, improving ROI and overall program performance, leveraging iterative testing and data analysis. This leader will play a pivotal role in building a best-in-class digital marketing and lead generation engine for PartsSource.
The ideal candidate has a proven track record for driving direct response digital marketing programs and integrated campaigns. You will manage site optimization, paid search, affiliate and organic search forecasts and plans, developing, enhancing and growing these channels through not only optimization efforts but also through championi
Valid through: 2020-2-21