$80K — $100K *
Job Description :
The Director of Media Relations leads the team that develops and implements the university's media relations strategy, with a focus on elevating Virginia Tech’s leadership, faculty expertise, research discoveries, and student achievements.
The Director of Media Relations reports to the Senior Director for University Relations and Media Outreach and collaborates with communications colleagues across the university to find and facilitate national media and high impact regional and local media opportunities; in particular, the director works closely with the communications director in the greater Washington, D.C., who has responsibilities to cultivate relationships with journalists and media outlets in that region.
The director regularly interviews faculty members, writes tip sheets and advisories; develops targeted media lists and pitches stories; and works closely with University Relations leadership to coordinate and align institutional response on critical university issues. She/he works across the university to engage in message preparation and training, serving as a liaison to college and unit communicators and facilitating the needs of media.
The Media Relations Director also manages news conference, editorial meetings and other media events and opportunities, establishs and reports metrics to show impact of media efforts and interaction, and leverages social media tools for media engagement.
The director maintains a flexible work schedule, responsive to the needs of media outlets and broadcast schedules. Occasional night and weekend assignments are likely. Occasional travel may be required for media training, news events, and other opportunities.
As a member of the Advancement team, the Media Relations Director works for integration of events and communications to raise the awareness of the Virginia Tech brand and to support the needs of the division.
The Director oversees the Media Relations Broadcast Studio and the media relations team facilitates the production of live and recorded television, broadcast, and video interviews with faculty experts in the studio and via online platforms (Zoom, Skype, etc.) and emerging channels. As the manager of the studio, the director, and his/her team, partner with the Director of Visual Content Strategy and a broader university team that produces live, highly strategic events over web platforms.
Required Qualifications :
Professional experience working in media relations or working in media.
Knowledge of media and media trends.
Demonstrated excellence in writing and editing
Demonstrated ability to meet deadlines and manage competing priorities.
Proven ability to foster and maintain effective, collaborative relationships with the news media and university community.
Master's degree in job-related field; or Bachelor's degree with experience equating to an advanced degree required.
Preferred Qualifications :
Experience leading a team and supervising team members.
Prior experience working in a print, online or broadcast newsroom.
Knowledge of AP Style.
Experience handling sensitive and confidential information with appropriate discretion.
Experience with crisis communications and emergency planning.
Proficient in technology, social media platforms, and current industry digital applications and platforms.
Valid through: 1/28/2022