Director of Marketing in New York, NY

$200K - $250K(Ladders Estimates)


New York, NY 10001

Industry: Real Estate & Construction


8 - 10 years

Posted 54 days ago


Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at €65.2 billion as at 31 December 2018, we own and operate 92 shopping centres; 56 are flagships in the most dynamic cities in Europe and the United States. Our centres welcome 1.2 billion visits per year. Present in 2 continents and in 13 countries, URW provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers. The Group has the largest development pipeline in the industry, worth €11.9 billion. URW distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities.

At the forefront of innovation, our 3,700 talented professionals are preparing for future generations of customers. Our skills, engagement and team workare key to driving performance and generating superior value.

As Director of Marketing, your primary objective is to lead the marketing function for Westfield World Trade Center in the market, to develop short- and long-term marketing plans that drive sales, traffic and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, and ensuring that talent meets business needs.


· Develop Westfield World Trade Center's annual Marketing Action Plan, under leadership of Sr. Marketing Director Portfolio C and with support from the national marketing team, including local execution of national programs, development of local marketing programs and center positioning in the market

· Responsible for implementation of the annual Marketing Action Plan to meet marketing goals and KPIs, in collaboration with center's marketing team member(s), Shopping Center Manager and asset team

· Create and implement the development marketing plan inclusive of all phases of center development, in collaboration with corporate marketing team, development and asset team

· Work with the corporate marketing team in the development of the launch strategy for the development to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launch and center opening

· Responsible for center's annual marketing budget and development marketing budget including budget tracking and management

· Develop and manage local media relations plans in collaboration with national Communications/PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management

· Lead and manage center marketing team member(s)

· Collaborate with Westfield World Trade Center's Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment

· Collaborate with the Sr. Director of Portfolio C - Marketing, VP Center Marketing and National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives that support Westfield World Trade Center

· Develop and manage community relations, outreach, partnerships and sponsorships for the center


· Determine market priorities and assets in order to allocate marketing resources to the most important /key issues

· Drive generation of superior customer insights and translate into actionable, relevant plans and programs

· Assist in the development and review of the center's business plans and budgets to ensure all key items are represented in line with the center strategies

· Develop and manage center's marketing budget and meet all budget deadlines

· Understand the market research needs and lead on-going requirements in consultation with corporate Analysis & Insights team; use research, insights and trends and apply to marketing strategies and communication

· Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to Westfield and center marketing initiatives

· Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team and other asset partners on the development and execution of marketing campaigns that leverage opportunities for additional revenue


· Review marketing strategy ensuring there is alignment between the overall market and individual center approach; identify best practice approaches in market and share results nationally and within center teams

· Review post analysis and results for all major marketing initiatives ensuring measurability and quality, sharing results with key stakeholders

· Support the Shopping Center Management team with operational duties including manager on duty responsibilities

· Assist in the management of Westfield's customer service initiatives as well as other customer service satisfaction measurement programs

· Ability to understand and communicate the center's sales performance, traffic results, retailer revenue, kick-outs and percentage rent, and in comparison to key benchmarks in the business / industry

· Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business

· Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value tothe overall center marketing plan


· Provide leadership and management of center's marketing staff including performance management, coaching and development for growth within the company

· Ensure center marketing team member(s):

o Deliver day-to-day excellence in accordance to established metrics and standards

o Execute and assure delivery of each center's annual Marketing Action Plan

o Adhere to marketing budgets and forecasts

· In collaboration with the Sr. Director Marketing - Portfolio C and the Shopping Center Manager, recruit, train and onboard new staff to the marketing team as needed

· Develop and improve on tools to support training and development of marketing team


  • Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders
  • Experience in executing tactical large and small scale marketing activities
  • Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans
  • Ability to use initiative and skills to meet Company objectives
  • Commercially aware and up to date with retail / industry news, trends and best practices
  • Highly motivated team player, committed to the company culture of Excellence, Teamwork, Ethics, Boldness, Passion, and Ownership
  • Operationally excellent and driven to deliver on the ground results
  • Ability to work cross functionally both internally and externally at an organization; and manage key stakeholder relationships with diplomacy and sensitivity


· B.A. OR B.S. degree or equivalent

· 7+ years of Marketing and/or related experience

· Strong business acumen, strategic orientation, and general operations experience

· Retail or Shopping Center industry knowledge, experience or expertise preferred

· Strength in leadership, strategy, marketing, and financial management

· Familiar with digital and social media platforms and curating content

· Experience in public relations, media relations and crisis management preferred

· Exceptional communication skills, clear, concise and professional representation is expected

· Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles

· Must be flexible and able to work event shifts which may include nights, weekends and holidays

· Ability to travel, as needed


Direct report to the Sr. Director of Portfolio C - Marketing

Indirect report to Westfield World Trade Center Shopping Center Manager


Exempt position

Salary based on experience and qualifications


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing duties of this job, the employee is frequently required to sit and talk or hear

· The employee is regularly required to stand and walk up to 8 hours a day

· The employee must be able to communicate verbally in person and on the telephone

· The duties of the job include bending and stooping, up to 4 hours a day

· The employee is regularly required to use a computer and must possess the ability to multi-task

· Lifting and carrying up to 35lbs for at least 15 minutes at a time

Valid Through: 2019-10-17