Director of Marketing

JOB SUMMARY

The Director of Marketing is a key leadership role responsible for developing and executing comprehensive marketing strategies to drive occupancy, enhance brand reputation, and achieve revenue and leasing goals for our portfolio of multifamily properties. This position requires a strategic thinker with a proven track record in marketing multifamily properties, excellent communication skills, and a strong understanding of the multifamily industry. The Director of Marketing will lead a team of marketing professionals and collaborate closely with property managers, regional managers and VPs, and asset managers/owner representatives. This role will report directly to the President of Property Management.

DUTIES AND RESPONSIBILITIES

• Strategy Development: Develop and implement annual marketing plans and budgets aligned with overall business objectives. This includes setting measurable KPIs and reporting on marketing ROI.
• Brand Management: Maintain and enhance the company's brand identity and ensure consistent messaging across all marketing channels.
• Digital Marketing: Oversee all digital marketing activities, including website management, SEO/SEM, social media marketing, email marketing, online advertising, and reputation management.
• Content Marketing: Develop and curate engaging content for various platforms, including blog posts, articles, social media updates, email newsletters, and website copy.
• Lead Generation: Implement strategies to generate qualified leads for our properties, track lead sources, and analyze conversion rates.
• Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and target demographics.
• Property Marketing: Collaborate with property managers to develop property-specific marketing plans and ensure effective execution of marketing campaigns.
• Budget Management: Manage the marketing budget effectively, track expenses, and ensure cost-effectiveness.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Vendor Management: Manage relationships with external vendors, including advertising agencies, marketing consultants, and technology providers.
• Reporting and Analysis: Track and analyze marketing performance metrics, prepare regular reports, and make data-driven recommendations for improvement.
• Resident Retention: Develop and implement marketing initiatives to enhance resident satisfaction and promote resident retention.
• Stay up to date: Stay abreast of industry trends, emerging technologies, and best practices in multifamily marketing.

KNOWLEDGE, SKILLS AND ABILITIES

• Bachelor's degree in Advertising, Communications, Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5-7 years of progressive experience in marketing, with a focus on multifamily real estate.
• Proven track record of developing and executing successful marketing strategies that drive results.
• Strong understanding of digital marketing principles and best practices.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Excellent communication, interpersonal, and presentation skills.
• Strong leadership, team management, and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.
• Proficiency with Canva.
• Proficiency with RealPage.
• Proficiency with Hootesuite, Loomly or related social monitoring/analytics platforms.
• Proficiency with full Adobe Creative Suite.
• 3+ years managing social media programs in-house or agency side.
• Skill and ability to clearly and concisely communicate verbally and in writing.
• Critical thinking and problem-solving skills.
• Tasteful in visuals; clever in verbiage. Efficient.
• SEO/SMO/PPC Marketing knowledge.
• Experience using social media as a crisis communications tool.
• Ability to maintain confidentiality and appropriate discretion.
• Communicates and shares brand processes and information with staff to ensure that directives and goals are mutually understood and collects feedback. Ensures adherence to LYND LIVING policies and safety rules; complies with LYND LIVING policies for reporting incidents.

If you've reached this point in the job description and feel you're still not sure if you should apply, just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above - and that's okay. We encourage you to apply if it's a role you can be passionate about doing every day.

Lynd Management Group, LLC does not discriminate based on race, color, religion, age, gender identity or expression, national origin, disability, veteran status, sexual orientation, marital status, or any other classification protected by Federal, state, or local law. Any information provided will be used only in the compilation of data for EEO/Affirmative Action reporting. Completion of this data is voluntary and will not affect your opportunity for employment and/or terms or conditions of employment.

Lynd Management Group, LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Lynd Management Group, LLC participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.