Director of Marketing

Industry: Healthcare


5 - 7 years

Posted 72 days ago

This job is no longer available.

Primary Duties/Responsibilities:
Under the direction of the Chief Strategic Communications Officer, the Director of Marketing has primary responsibility for developing, directing, executing, and measuring a marketing and communication strategy for both new and existing services to improve the health and wellbeing of those we serve. You will oversee a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice as we transform healthcare for our communities. The Director of Marketing is responsible for leading, controlling, planning, organizing and evaluating the timely, effective and efficient delivery of the department’s operations on a 24-hour basis. Through the incorporation of the Hospital’s goals and objectives, this position is responsible for ensuring that the department performs to the highest possible standard within the resources made available. The Director acts as a role model, has accountability for the departmental budget and Position Control, ensures the consistent application of the Hospital’s policies and procedures and fosters teamwork within and between areas of responsibility. The Director is also responsible for promoting specialized
Minimum Qualifications:
.Bachelor's degree in marketing, journalism, the humanities or related field required. Valid California driver's license required. Bilingual in Spanish is preferred. Five (5) years of experience preferred writing in a corporate, marketing, public relations agency, or journalism environment, including print and news releases. Three (3) years of experience preferred working in a health care field or with health care clients. Two (2) years of experience producing content for the web and/or social media. Demonstrated ability to exercise mature judgment appropriate to build a positive relationship between the hospital and outside vendors. Good interpersonal skills to deal effectively with administration, Board of Directors, medical and hospital staff, and outside vendors. Budgetary preparation, monitoring and control. Human Resources management. Management and supervisory theories, principles, practices, techniques and methods. Communicate effectively both orally and in writing to diverse groups and individuals. Work effectively with administration, employees and medical staff. Make independent decisions and provide counsel and advice to administration, employees and medical staff. Exercise good judgement and tact in providing leadership, guidance and assistance.

Req # D101