Director of Marketing
Be inspired to tell our phenomenal story, and join the talented people of Reading Hospital.
We are seeking a Director of Marketing to develop and execute marketing and business development strategies that support the overarching entity-specific business strategy, as well as the mission, vision, and other objectives of Tower Health and related entities. This includes achieving goals related to market share, service line volume growth, and practice visits, as well as entity brand awareness, preference, image, and loyalty goals. The Director plans and directs the work of the hospital Marketing staff and is responsible for establishing overall priorities for the department. This role is ideal for a dynamic leader who has experience developing and executing marketing strategy, developing and engaging staff, and influencing and managing change.
Bachelors' degree in Marketing, Communications, or Business Administration with an emphasis on marketing; Master's preferred
Demonstrated experience managing and leading a marketing function to include developing and implementing marketing strategies and plans, preferably within a hospital or healthcare setting
Strong experience developing and maintaining relationships with key stakeholders, as well as working effectively and efficiently with cross-functional teams
Solid experience in brand management, digital marketing, and customer relationship management (CRM) platforms
Strong managerial experience with the ability to effectively lead staff through change, as well as engage and manage staff to meet established goals and objectives
Strong project management skills with the ability to effectively manage multiple projects at varying stages
Strong prioritization skills with the ability to multitask in a high-sense-of-urgency environment
Advancing Health. Transforming Lives.
Tower Health is a strong, regional, integrated healthcare system that offers leading-edge, compassionate healthcare and wellness services across Eastern Pennsylvania. We bring together more than 11,000 dedicated team members, 2,000 nationally recognized physicians, specialists, and providers across 65 convenient locations. Together, our six hospitals and other entities offer a full range of medical care to the communities we serve. Here, we know that advancing the quality of care will transform the quality of life.
About Reading Hospital
Our nationally recognized flagship institution, Reading Hospital has served the local community since 1867. We're a Magnet
designated facility with many specialties, a dedicated rehabilitation hospital, and affiliated medical offices, all committed to delivering access to the region's highest quality care, leading-edge technology, and experienced medical professionals. Located in the friendly West Reading area, our main campus offers a variety of amenities that make working here every day a pleasure.
Tower Health is an Equal Opportunity Employer, M/F/D/V