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Director of Marketing, Product Marketing in Fort Lauderdale, FL

Kaplan, Inc

Fort Lauderdale, FL 33301
6w ago


$200K - $250K*


Brand Marketing & Management


11 - 15 years

Job Description

The Marketing Director is responsible for developing and managing marketing plans to achieve student acquisition and enrollment goals. Thorough understanding of higher education programs' value propositions and of students' needs are required in order to develop initiatives and marketing campaigns that will generate improved results. S/he provides insight that will result in better and more efficient program implementation.

Key Job Responsibilities

  • Develop the marketing strategy and the annual marketing plan in support of the overall higher education program offerings to help drive student enrollment growth.
  • In collaboration with the Integrated Marketing, Web, Engagement and Creative Services teams, create, manage and, execute all marketing strategies to promote and recruit students to enroll in online degree programs. Integrated planning to include, but not limited to, branding, direct marketing, search, social media, content marketi
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Valid through: 2020-3-5

About Kaplan, Inc.

Kaplan, Inc. is a for-profit corporation headquartered in Fort Lauderdale, Florida and founded in 1938 by Stanley Kaplan. Kaplan provides higher education programs, professional training courses, test preparation materials and other services for various levels of education. It is a wholly owned subsidiary of Graham Holdings Company, formerly known as The Washington Post Company. Kaplan is a for-profit subsidiary of Graham Holdings Company. Its Chairman and CEO is Andrew Rosen. Its 2015 revenue was $1.9 billion. Stanley H. Kaplan, the founder of the company, died of a heart ailment on August 23, 2009 when he was 90 years of age.
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