Director of Marketing

Princeton University Press   •  

Princeton, NJ

Industry: Education

  •  

11 - 15 years

Posted 114 days ago

Princeton University Press (PUP) is keen to welcome applicants for a new Director of Marketing, to join and lead a remarkable team of sales, publicity, marketing, and e-publishing staff. PUP is a dynamic, mission based institution committed to bringing the very best trade, academic, and text books to readers and conversations around the world. A recently opened office in Beijing and a remarkable team in Europe offer a unique opportunity to initiate and lead teams and programs at a global scale. The Director of Marketing collaborates directly with the Press Director, and plays a vital role in all strategic initiatives, working with all departments at the Press, from acquisitions to design to production in addition to direct reports.

Responsibilities include:

  • Provide vision, leadership and management of the Press’ global marketing, sales, digitalpublishing, and publicity departments and establishes strategic direction for these functions. This includes staying abreast of industry trends, crafting and implementing innovative programs and experiments to help insure that the press maintains its leadership position within the university press community.
  • Maintain a leadership role in the development and execution of marketing, sales, and publicity plans in order to meet and exceed the Press’ fiscal yearfinancial targets, cultivate author loyalty, and build upon the press reputation of publishing excellence.
  • Serve as a member of the management team, advising the Director and executive management of the Press on a myriad of strategic issues related to the conduct of our business and mission.
  • Recruit, manage, and develop talented, creative, and qualified personnel (current staff of 33) who understand the mission and objectives of the Press while keeping them motivated and engaged in the conduct of their work. Exercise excellent judgment, foster a culture of creativity and experimentation, and help managers prioritize their work and establish their goals, develop and manage their programs and budgets, continually improve in their professional development, and maintain a collaborative and innovative spirit.
  • Collaborate closely with other departments in helping to set Press priorities and procedures, establishing the seasonal list planning, and takes a critical role in the integration of a new title management and distribution and fulfillment system.
  • In partnership with Press staff in international offices, lead the Press in innovating global initiatives in marketing, sales, and publicity, particularly in Europe and China.
  • Provide vision and leadership role in the Press’ digitalpublishing sales initiatives and work closely with the senior management of the Press informing them of all major developments and makes strategic recommendations to the Director and senior management team.
  • Work closely with Sales Director and major business partners (including Amazon.com, Two Rivers/Ingram, Baker & Taylor, and Barnes & Noble), in order to maintain strong relationships and negotiate favorable terms.

Qualifications:

  • A minimum of 10 years publishingexperience with demonstrated excellence in marketing, publicity, or sales leadership positions.
  • Strength and experience in building and leading teams, and developing staff.
  • Strategic thinker with experience creating and implementing strategic change.
  • Extensive experience in trade and scholarly publishing, sales, and publicity - domestically and internationally preferred. Experience in digitalpublishing and textbook publishingpreferred. Experience in social media and digital marketing preferred.
  • Ability to communicate effectively in all types of business situations and cultures - internal and external. Experience leading committees and chairing meetings.
  • Understands and fully supports the fundamental mission statement of the Press.