Director of Marketing - Legal Services

  •  

New York, NY

Industry: Professional, Scientific & Technical Services

  •  

11 - 15 years

Posted 2 days ago

  by    Jon Harnett

Our client is a national leader in legal services and is dedicated to serving today's new legal economy. They address the ever-changing needs of law firms, corporations and government agencies in this dynamic industry by providing customized legal solutions, leveraging its deep understanding of the legal industry, its best practices, technology and economic drivers.

  • CANDIDATE MUST HAVE EXPERIENCE WITHIN LEGAL SERVICES OR A LAW FIRMProven marketing leader with strong communications skills and a balance of creativity, pragmatism, and analytical skills
  • Extensive experience with brand marketing and true category design within the legal services industry.
  • Passionate about finding and translating data-backed insights into marketing strategies; extensive experience utilizing marketing automation tools
  • Excellent work ethic and follow-through; ability to be flexible and adapt quickly to the demands of a fast-growing, evolving brand
  • B.S./B.A. degreerequired in Business, Marketing, or related field of study
  • 10+ years' experience creating marketing strategies for sales enablement within the legal services industry. (familiar with Legal Tech, ALA and other industry related events)
  • Responsibilities:Deliver data-backed marketing insights to guide our overall marketing and sales strategies; utilize marketing automation tools
  • Communicate these data-driven insights via internal deliverables that are well-synthesized, well-presented, and actionable
  • Focus primarily on driving lead generation and sales enablement via marketing efforts
  • Work to rapidly build and expand our digital community via strategic content and product marketing efforts
  • Establish methodologies to first find and then incorporate data related to marketing; architect these methods from the ground up for both research and strategic insights
  • Establish quarterly goals and success metrics; create, deploy, and present quarterly reports to track these goals and metrics in an effort to support current marketing strategies and/or guide new decisions
  • Understand customer behaviors to identify weaker areas in our current sales pipeline and subsequently drive changes in marketing strategy
  • Work with content marketing to ensure the organization's messaging and branding is consistent across all product suites, marketing channels, and outreach platforms
  • Oversee marketing team hiring to drive product marketing, content marketing, and events
  • Create and implement a budget to accomplish the above outcomes; provide monthly reports on results as well as recommendations on re-allocation of our marketing spend to achieve higher conversion rates and lower MQL acquisition costs

Salary

$130K - $140K