Director of Marketing, LatAm

HubSpot   •  

Cambridge, MA

Industry: Technology


Not Specified years

Posted 59 days ago

This job is no longer available.

In this role, you’ll get to:

  • Develop and own the end-to-end Latin American marketing strategy, implementing and adapting the global go-to-market strategy
  • Pioneer regional specific tactics to improve growth and return on investment
  • Execute a high growth demand generation strategy - relying primarily on inbound organic channels to drive growth
  • Motivate your team to hit aggressive demand goals to support our high growth business
  • Test, learn, and put in place an approach to acquire users of our free products
  • Manage and deploy program budgets to drive scale from our highest ROI channels
  • Ensure the growth of HubSpot’s brand awareness throughout the region
  • Measure full customer journey conversion to adapt tactics
  • Be an exceptional manager that coaches team to be autonomous and successful doesn’t dictate responsibilities and tactics
  • Constantly be innovating to improve team performance
  • Deploy paid marketing channels to augment organic growth
  • Partner closely with the regional Sales team to effectively monetize demand

We are looking for people who have:

  • Held a marketing leadership role with a focus on digital marketing
  • Experience adapting a global go-to-market strategy for the Latin American market
  • Experience using data to inform acquisition strategy
  • A history delivering effective marketing strategies to the SMB space
  • Experience in multi-channel acquisition strategies, including content, search, social, paid and affiliate marketing
  • Experience executing highly scalable events
  • A passion for great campaigns and an eye for arbitrage opportunities
  • Demonstrated ability to lead a mid-sized team to achieve outsized results
  • History implementing a marketing automation platform (HubSpot is a plus!)
  • The ability to juggle multiple company-wide goals and working with multiple teams at once
  • A passion for a bringing a new way of thinking to the Latin American market