Director of Marketing Health

 •  AC Lion New York, NY and Stamford, CT

Less than 5 years experience  •  Business Intelligence

$100K - $120K ($100K - $120K base + Bonus, equity)
Posted on 11/22/17 by Michael Adler
New York, NY
Less than 5 years experience
Business Intelligence
$100K - $120K
($100K - $120K base + Bonus, equity)
Posted on 11/22/17 by Michael Adler

Position:                    Director of Marketing Health:tech Well-Funded Start-up

Compensation:         $100-120K Base + Bonus (Total Package Based on Experience)

Location:                   Remote, Co-working, Ct.

Reports to:                Co-Founder and Managing Director

Our client is a well -funded start-up in the Health-Tech space that is leveraging data to save lives. That is the motto of our client, a platform solution to healthcare’s biggest problems. Their patent-pending technology uses big data analytics and machine learning algorithms to gather millions of data points and deliver pinpoint accurate results for patients. With a suite of products and backed by leading US and international venture capitalist, our client is rapidly expanding and looking for a health-experienced Marketing Director to lead all their marketing efforts (online and offline).

Our client is seeking a Marketing expert to lead its New York team. The “hands-on” Marketing lead needs to be a self-starter, have the ability to work in an unstructured environment, and will be responsible for ensuring the public visibility of the brand for both on-line and off-activities.

Primary responsibilities include:

·        Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

·        Marketing communications: create decks, sales sheets, trade show presence and more

·        PR activities including news articles, press releases

·        Oversight of the design and content of marketing collateral such as; website, brochures, annual reports, product videos, direct marketingcampaigns etc.

·        Creating the branding strategy to ensure product differentiation, rapid lead generation and consistent messaging across all mediums

·        Responsible for competitive intelligence on a monthly basis including; product releases or deals won by competitors, identification of high valued sales opportunities for the Business development team and analyses of potential channel partners

·        Work closely with the founders to define marketing strategies

·        Manage marketing suppliers: PR firms, Media, advertising etc.

Qualifications include:

·        3-8years in a marketing related role (preferably B2B)

·        Strong knowledge of Healthcare coming from either an Agency, PR or Health focused company working with hospitals

·        Track record of designing and implementing marketing strategies from ground up

·        Ability to work autonomously and drive processes with urgency

·        Knowledge of how to run successful trade shows and direct marketingcampaigns

·        Experience in start-ups or technology companies is desirable

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