Director of Marketing

Halfaker and Associates   •  

Arlington, VA

Industry: Business Services


Less than 5 years

Posted 299 days ago

This job is no longer available.

Job Description

Halfaker and Associates, an award winning high growth small business, creates innovative and customer-centric technology solutions in the areas of Cyber Security, Data Analytics, Software Engineering and IT Infrastructure to improve the health, security and well-being of all Americans. Our commitment to excellence and our vision to “Continue to Serve” has resulted in steady growth and an expanding client base across government agencies in the health, defense, security and intelligence sectors. Headquartered in Arlington, VA, we have employees nationwide and were recently named a 2016 Top Work Place by the Washington Post. Please take a moment to browse through our website and learn more about what it means to serve with Halfaker.


Halfaker has an opening for a Director of Marketing to join our talented, dynamic team. The key responsibilities for this position include:


  • Provide marketing vision in alignment with company strategy and organizational goals
  • Develop annual marketing plan, strategy, budget and tactics necessary to achieve organizational goals
  • Provide leadership and execute the design, development, and implementation of products and services
  • Oversee and conduct market and competitor analysis
  • Lead digital and social marketing efforts to drive lead generation, new client acquisition and retention, and recruiting
  • Develop the positioning, messaging, branding segmentation, and marketing plans
  • Generate quantifiable objectives and metrics, to measure lead generation results
  • Execute and measures campaigns that build sales pipeline
  • Capture and track key lead generation and marketing metrics
  • Establish and maintain a consistent, compelling corporate image throughout all product lines, promotional materials, and events
  • Ensure all product management and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources
  • Monitor competitor products, sales and marketing activities
  • Prepare presentations to explain the Company’s current and future strategies
  • Lead and initiate innovative marketing programs for sales and management teams in a matrix managed organization
  • Manage news tracking and industry trend analysis and general topic research
  • Maintain appropriate repository ensuring the Executive Team is up-to-date on industry/customer trends and news
  • Create news articles and support PR initiatives

Required Skills

  • Track record of creative campaigns and marketing ideas with demonstrated results
  • Significant, hands on experience in media relations and content development
  • Success representing public relations on cross-functional teams developing strategies and tactics for integrated marketing plans
  • Strong writing ability
  • Strong existing relationships with key technology, consumer, and business press
  • Excellent written/verbal communication and critical thinking skills. Strong content writing a must
  • Self-starter with a proven ability to multitask, prioritize and work with all levels and departments within an organization
  • Strategic thinker, problem-solver and self-starter who is able to drive projects individually and as part of a team Experience working with senior executives and solution architects or technical leads
  • Experience managing outside resources, including an agency team
  • Flexibility and ability to thrive in a fast-paced, quickly changing environment

Required Experience

  • 3-5 years of work experience within public relations, marketing, and communication
  • Bachelor's Degree from an accredited college or university, preferably in marketing, public relations/ communications, English or journalism.
  • Success in developing and executing on a broad range of public relations programs