$200K — $250K *
Director of Marketing -- GENETWORx
GENETWORx is a lab with the central focus of positively impacting the lives of people. With expertise in pharmacogenetic testing, wounds and GYN and GI health, it is a CAP accredited and CLIA certified laboratory. That accreditation is the gold standard awarded to clinical laboratories that exceed inspection qualifications and ensure a consistent level of service that positively impacts patient care. Owned by Recovery Centers of America, GENETWORx quickly pivoted in March 2020 to become a leading provider of COVID-19 tests. GENETWORx now offers 99% accurate diagnostic tests, antibody tests, testing and reporting software, on-site testing management and more to do its part in the fight against COVID-19.
The Director of Marketing for GENETWORx will be part of the broader Recovery Centers of America Marketing team, based out of King of Prussia, PA, and work closely with the GENETWORx team based in VA.
Recovery Centers of America/GENETWORx is seeking a Director of Marketing to grow our laboratory business.
The Director of Marketing should have experience growing a young, entrepreneurial company to a large, revenue-generating business in a short period of time. Extensive experience in both B2B (business to business) and B2C (business to consumer) preferred. The Director will be very hands on in evolving the brand, its mission statement, web presence and more, working closely with the lab staff and Sales team to create, write and market the laboratory's services and programs.
The Director should have extensive experience in creating collateral for print, web and other mediums. They will be instrumental in crafting the sales pitch and reasons to choose GENETWORx for our multiple, and growing, products and services. They should have hands on experience with all forms of digital marketing (ex. paid search, SEO, social, retargeting, etc.), and have established and grown a new brand in the market. The Director will also lead the company's strategy and execution of non-digital marketing, potentially including and traditional advertising channels such as TV, radio, out of home, and more.
The Director will play a role in strategizing and executing digital strategy and media purchases for new and emerging products and services, lead creative development and content creation, tracking and analyzing performance using tools such as Salesforce. This requires working independently as well as collaboratively with team members and agencies.
Education and Experience:
Leadership: Leads by example with integrity, respect and professionalism at all times. Remains dedicated to our cause and goals.
Branding: Experience growing a brand and brand reputation/management
Customer Service: Meets internal and external customers' needs in timely, effective manner. Proactive, driven, and professional.
Impact and Influence: Works effectively with and through others including those whom there is no formal authority over.
Project Management: Coordinates the diverse components of the project by balancing scope, time, cost, and quality.
Communication: Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills.
Work Environment: Work in a professional office space
Travel: Some travel to the lab in VA and elsewhere will be required (<25% of the time)
Valid through: 11/24/2020