Job Description

DHR Health - US:TX:Edinburg -

MISSION STATEMENT:

Our Mission is to improve the well-being of those we serve with a commitment to excellence: every patient, every encounter, every time.

VISION:

Our Vision is to create a world-class health system to advance medicine and increase access for the communities we serve by empowering caregivers to heal through compassion, knowledge, innovation, integrated care and excellence.

POSITION SUMMARY:

The Director of Marketing evaluates Doctors Hospital at Renaissance corporate strategy and aligns the marketing department's priorities along with opportunities in the marketplace, and develops and implements marketing and public relations strategies for growth and strengthening the DHR brand. The Director works to enhance DHR image by directing the planning and implementation of Internet. Directs all marketing and communications initiatives including, but not limited to, budgeting, media relations, writing, editing, digital content (website and social media), internal and external communications.

POSITION EDUCATION/QUALIFICATIONS:

High School/GED required
Bachelor's Degree in Marketing/Communications, Public Relations, Journalism or related field required.
Master's Degree in related field preferred.
Excellent customer service skills.
Computer skills required with knowledge of Microsoft Office suite.
Good written and verbal communication skills required.
Bilingual - English/Spanish.

JOB KNOWLEDGE/EXPERIENCE¬:

Five (5) years' experience in Marketing Director or Manager.
Strong leadership and consensus building skills. Strategic planning experience with demonstrated success in leading and implementing a successful marketing program.
Highly organized and must be able to manage a number of projects at once.
Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
Strong knowledge of public relations, advertising, social media, graphic design, photography, videography, web marketing

RESPONSIBILITIES:

Promotes the facility mission, vision and values by effectively communicating them to others. Considers mission, vision and values in developing services, standards and practices.
Manage and develop content creation as well as plan to amplify content across multiple marketing channels
Serve as primary copy editor for marketing team, following brand standards and AP Style
Manage traditional and digital media buys
Generate earned media that builds brand awareness and drives business to specific service lines
Manage online presence, including website, social media pages, online review pages and etc.
Work alongside VP of marketing and business development to create marketing strategies that positively impact revenue.
Manage creative team to ensure strategy alignment in all marketing elements, including ads, collateral, videos, etc.
Maintain synergies among marketing, business development and conference center (events) teams.
Accountable for providing data surrounding community demographics to determine the best mediums for marketing strategies. Ability to create evaluation tools to determine the effectiveness of these strategies.
Evaluates and executes web-based strategies that support hospital communication and business goals.
Manages public relations, special events and activities including signature events and health fairs. Develop relationships with key media outlets for ongoing publicity opportunities.
Create a speaker's bureau for media requests and inquiries from hospital patients, physicians and staff; prepare speaking points and media tips for spokesperson(s).
Manage the hospital's marketing budget.
Other duties as assigned.

About DHR Health

Learn More About DHR Health

DHR Health Careers

Joining DHR Health offers an unparalleled opportunity to become part of a dynamic team of professionals dedicated to healthcare excellence. As one of the leading healthcare providers, DHR Health is renowned for its commitment to innovation, leadership, and diversity in the medical field.

Explore Job Opportunities

DHR Health is actively seeking skilled individuals who are passionate about making a difference in the healthcare industry. With a variety of job opportunities available, candidates can find positions that match their skills and career aspirations. Explore employment options that range from clinical roles to administrative positions, each offering a chance to contribute to top-tier patient care.

Experience Professional Growth

DHR Health is committed to the professional growth and continuous education of its team members. The company supports career advancement through leadership training programs, professional development courses, and hands-on experiences that enhance skills and knowledge.

Internship Programs

For those beginning their careers, DHR Health offers internship programs that provide invaluable industry experience and networking opportunities. Interns at DHR Health work alongside experienced professionals, gaining insights that are crucial for future employment in the healthcare sector.

Cultivating a Diverse and Inclusive Culture

DHR Health prides itself on fostering an inclusive workplace where diversity is celebrated. The company's diversity training ensures that all team members can thrive in a supportive and respectful environment. This commitment to diversity strengthens the team and enhances the quality of care provided to patients.

Benefits and Perks

Employees at DHR Health enjoy a comprehensive benefits package that underscores the company’s commitment to their well-being and satisfaction. Benefits include health insurance, retirement plans, and paid time off, among others, designed to support the team both personally and professionally.

Join the Team

DHR Health is hiring! Search open positions that align with your career goals. DHR Health looks for dedicated, curious, and compassionate team players ready to make a significant impact in healthcare. Tailor your resume to highlight relevant experience and skills, and prepare for an interview that could lead to numerous rewarding career paths within the company.

Stay Connected

Keep up to date with the latest at DHR Health by following their career blog. Gain insights from insider perspectives, and stay informed about new job openings and company news. Personalize your subscription to receive job alerts and updates that align with your professional interests.

Networking and Innovation

At DHR Health, networking and innovation are at the heart of the company's success. Employees are encouraged to engage in events and activities that foster professional connections and collaborative innovation, driving forward the mission of delivering exceptional healthcare services.

Career Development

DHR Health is dedicated to the long-term career development of its employees. With support for certifications and training, team members are equipped to meet the challenges of the healthcare industry while advancing their careers.

Explore Careers at DHR Health

Discover the exciting and rewarding opportunities waiting for you at DHR Health. Whether you are just starting your career or looking to make a significant impact in healthcare, DHR Health offers a path for growth and success. Join a team that values leadership, innovation, and a commitment to diversity and excellence in healthcare.

Total value of jobs:

$16,619,656

Total Jobs:

Average Pay:

$109,339

% Masters:

50%

* Ladders Estimates