This position is in the Management Personnel Plan (Administrator II) and earns management benefits including medical, dental, vision, $100,000 life insurance plan, and the CalPERS pension plan. For more information on benefits included for this position, please see the benefits summary.
This is a full-time, benefits eligible, at will position. This position is designated exempt under FLSA and not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m. but may vary based on operational needs.
The Fowler College of Business (FCB) is seeking a Director of Marketing Communications to work on the development and implementation of the college’s marketing communications efforts, public relations strategy, and manage the college’s marketing communications team.
The Director of Marketing Communications (DMC) is responsible, in collaboration and consultation with the Dean and various program and department directors, for the development and execution of integrated marketing communication campaigns and programs for the college. The DMC is responsible for analyzing trends and developments impacting business education and staying up-to-date on marketing best practices in order to provide the dean, program directors, and academic departments with recommendations on how best to market their programs including tactical implementation and measurement across key performance indicators. The DMC will work with the marketing communications team, as well as the college Information technology personnel, to plan and execute communications programs for the Fowler College of Business including various programs, areas and departments.
The DMC will plan and execute marketing communications efforts across various media - including print, radio, web, email, social media, mobile, advertising, public relations, and direct marketing channels – to reach the college’s external audiences (academic community, prospective students, alumni, donors and prospective donors, corporate partners, peer institutions, and the media) and internal audiences (faculty, staff, students and the broader university community).
Compensation and Benefits
Anticipated starting salary upon appointment to range between $80,000 to $85,000 per year. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.
Bachelor’s degree in marketing or related field
Five to seven years of progressively responsible experience in marketing, public relations or communications.
Preferred Qualifications and Specialized Skills
Demonstrated success in developing and implementing an integrated marketing communications strategy.
Ability to direct, coordinate, and drive significant media interest.
Experience with formal marketing planning; demonstrated understanding of the value of marketing analytics and their role in developing strategy.
Experience engaging with customers across multiple channels; demonstrated use of both traditional and new media, including digital and social media.
Experience with general content management systems and customer relationship management software tools such as Salesforce.
Experience in developing and managing a marketing communications budget.
Must be available for travel as required.
Five to 10 years of progressively responsible experience in marketing, public relations or communications or equivalent combination of education and experience.
Master’s degree strongly preferred.
Demonstrated understanding of the competitive landscape in which business schools operate.
Demonstrated understanding of the complexity of marketing to a diverse audience spanning multiple generations.
Experience in developing alumni engagement and/or customer retention strategies.
Job ID: 6666