Director of Marketing

Aurora Diagnostics   •  

Palm Beach Gardens, FL

Industry: Healthcare


5 - 7 years

Posted 51 days ago

Essential Functions:

Designs, implements, and facilitates strategic marketing plan for the company.

Supports and facilitates the development and implementation of the company's product-specific marketing plans.

Plans and administers the company's Marketing Operations budget; support development of regional

marketing budgets.

Overseas short and long-term product development initiatives and goals for vertical market product


Leads cross-functional teams to align and drive product line goals and initiatives in conjunction with

product managers, as well as participates in cross-functional teams to represent marketing's

responsibilities and positions.

Directs overall company brand development

Plans and oversees advertising and promotion activities including print, online, electronic media, and

direct mail.

Oversees corporate communications and public relations activities through external/internal

communications and systems and external vendors and consultants.

Develops and administers marketing database which includes client and prospect information, mailing

list applications, access to financial reports, etc.

Oversees Corporate and ADX partner web site design and maintenance.

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest

possible long-term market share.

Ensures effective control of marketing results, and takes corrective action to guarantee that achievement

of marketing objectives falls within designated budgets.

Oversees and evaluates market research and adjusts marketing strategy to meet changing market and

competitive conditions.

Monitors company industry position through competitor review of products, sales and marketing


Establishes and maintains relationships with industry influencers and key strategic partners.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional

materials, and events.

Manages and directs staff including recruitment, selection and development to achieve company goals

and objectives.

Maintains strictest confidentially.

Performs other duties as assigned.

To qualify, the successful candidates must possess:

Bachelor's Degree in Marketing, Business, Communications, or

Healthcare Administration

Minimum of 5 years of experience in marketing/product management, preferably in a health care setting.

General office equipment including but not limited to personal computers, fax machines, copiers, and


Proficiency in Microsoft Office applications, including Microsoft Word and Excel.

Knowledge of concepts of marketing including marketing strategies, market research, product

development, marketing communications and public relations

Knowledge of grammar, spelling, and punctuation to type from draft copy, review and edit reports, and


Skill in development of marketing strategies and marketing analysis.

Skill in computer applications

Skill in verbal and written communication

Skill in gathering and reporting information

Ability to handle multiple projects simultaneously, set priorities, and meet deadlines

Ability to establish and maintain effective working relationships.