Director of Insights at Chime in San Francisco, CA

About the role

As Director of Insights at Chime, you will use your expertise in marketing research methodologies to drive actionable strategies, ultimately increasing brand awareness and adoption of Chime across the United States. Your orientation toward strategic thinking, exceptional communication, and deep empathy for our Members will serve a diverse community of all socioeconomic and ethnic backgrounds. As a leader and driver of marketing insights you will directly influence our company roadmap, making Chime a household name in financial services.

This job cannot be performed in the state of Colorado.

In this role, you can expect to

• Design and execute innovative quantitative and qualitative research to support the marketing organization and the Chime business at large
• Represent the consumer in strategic brand discussions - you will build an understanding of our brand, inform the development of product-level or company-level narratives, and answer urgent executive-level questions impacting the business
• Lead and/or partner with analytics on segmentation, lifecycle marketing, and engagement strategies
• Identify core human truths to influence executional strategy, goals and metrics to ensure line-of-sight to success
• Translate data insights into actions and recommendations. Core focus will be on marketing and communications strategy and plans, at both a brand and product level.

To thrive in this role, you have

• Proficient with modern research tools such as online survey platforms, online discussion boards, data visualization software, and social-listening platforms
• Experience with cultural, lifestyle and/or fintech consumer brands is strongly preferred
• Exceptional communication skills, you can communicate clearly and effectively across all channels with executive stakeholders and the broader organization
• Ability to own qualitative and quantitative research from strategy to campaign launch
• Expertise with G-suite and can make crisp, simple slides and standardized communications across spreadsheets, documents and emails
• 10+ years experience working with brand insights
• Experience building and managing teams of 2-4 people

A little about us

We created Chime because we believe everyone deserves financial peace of mind. By eliminating unnecessary fees and helping people grow their savings automatically, we’ve empowered millions of Americans to take control of their finances.

Chime is the largest and fastest-growing U.S. player in the challenger-banking space. Through our banking partners, we offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!

We've built one of the most experienced leadership teams in Fintech and were recently valued at over $14.5B. We've raised over $1B in funding from leading investors including DST, Coatue, Tiger Global, General Atlantic, Iconiq, Dragoneer, Menlo, Whale Rock, Access, Forerunner, Crosslink, Cathay, aCrew, and others.

What we offer

• 💰 Competitive salary based on experience
• ✨ 401k match plus the usual medical, dental, vision, life, and disability benefits
• 📝 Quarterly stipend to spruce up your home office
• 🏝 Generous vacation policy and company-wide Take Care of Yourself Days
• 🖥 Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service

We know that great work comes from great, and inclusive teams. At Chime, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process,