Be responsible for Pokmon GO global marketing critical metrics.
Lead the global marketing team, and work closely with regional marketing team to build and evolve product positioning and key messaging for use in external communications.
Define and execute go-to-market, engagement & retention strategies in close coordination with both fellow marketing colleagues (ie, Community Management team, CRM/Direct Marketing team, etc) and cross-functional partners such as Product Management, Business Development, Operations, Corporate Communications, Legal and PR.
Cultivate relationships with key business partner executives and drive global alignment on major marketing initiatives.
Be responsible to build, guide and track the global marketing budget. Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
Assist business development teams in creative pitches to partners; help author