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Director of Global Product Marketing, Pokémon GO in San Francisco, CA



$200K - $250K*



Communications & PR, Brand Marketing & Management


11 - 15 years

Job Description


  • Be responsible for Pokmon GO global marketing critical metrics.
  • Lead the global marketing team, and work closely with regional marketing team to build and evolve product positioning and key messaging for use in external communications.
  • Define and execute go-to-market, engagement & retention strategies in close coordination with both fellow marketing colleagues (ie, Community Management team, CRM/Direct Marketing team, etc) and cross-functional partners such as Product Management, Business Development, Operations, Corporate Communications, Legal and PR.
  • Cultivate relationships with key business partner executives and drive global alignment on major marketing initiatives.
  • Be responsible to build, guide and track the global marketing budget. Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
  • Assist business development teams in creative pitches to partners; help author
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Valid through: 2020-5-19

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* Ladders Estimates