Director of Entertainment Marketing

Salary depends on experience
Posted on 11/09/17
5 - 7 years experience
Salary depends on experience
Posted on 11/09/17

Job Description

Position Summary:


This position will be responsible for developing a comprehensive Make-A-Wish enterprise-wide entertainment marketing strategy and executing the plan by engaging celebrities, athletes, and the entertainment and sports industry in Make-A-Wish support beyond wish granting. This may include awareness, fundraising, brand campaigns, digital content, events, and more. The Director will track progress in moving celebrities along a continuum of support and will be responsible for a revenue goal. 


Job Location: Los Angeles, Phoenix or New York City


Core Competencies:


  • Achieves Results – Execution, energy, results driven and action oriented.
  • Succeeds through Teamwork and Collaboration – Team focused, cooperative, gains trust , networks, shares credit for accomplishments, shows openness to others views and feedback.
  • Communicates Effectively and Candidly – Candid, sincere, open, clear, concise, professional, keeps the right people and employees informed.
  • Develops Self/Others – Seeks growth and improvement for self and employees, embraces development.
  • Customer Focused – Seeks to exceed customer’s expectations and represent MAWA well while doing so.
  • Works/Leads with Integrity and Professionalism – Lives MAWA’s values, is a positive influence, questions status quo, takes initiative and embraces change.


Knowledge and Abilities:


  • Experience as a talent agent/manager/handler or celebrity liaison for a high-profile organization
  • Excellent interpersonal and networking skills
  • Experience of dealing with a wide variety of stakeholders and resolving challenging situations
  • Proven ability to envision and develop a strategic plan; self-starter who can see the big picture while executing programs and delivering results
  • Proven ability to generate revenue and awareness for an organization


Duties & Responsibilities:


  • Develop long-term Make-A-Wish celebrity engagement strategy: identify objectives, goals, strategies and measures to successfully drive key marketing metrics and deliver revenue target
  • Manage pipeline of opportunities to ensure celebrities are engaged appropriately (considering fit, timing, etc.)
  • Develop briefs and objectives for celebrities in conjunction with Brand Marketing, PR & Communications and Development
  • Build and manage relationships with a targeted portfolio of celebrity supporters as agreed upon with Director, Entertainment & Sports and team to ensure wish granting support is maintained
  • Create and implement framework and guiding principles to navigate and prioritize celebrity-related requests from internal teams such as Communications, Marketing, Digital, Development, Chapters and Affiliates
  • Ensure the Entertainment Marketing-managedportfolio of celebrities are recognized and thanked on a regular basis for their support
  • Attend events where celebrity supporters are involved




  • Bachelor’s degree in Non-Profit Management, Marketing, Communication, Business or related field required.
  • Minimum of 5-7 years’ experience working in or with the Entertainment & Sports industry
  • Experience in non-profit PR, marketing or fundraising preferred
  • Strong management experience and interpersonal skills with volunteers, donors, and executive team members.
  • Strong knowledge of Microsoft Office applications and computer skills required.


Working Conditions:


  • Work in an office environment
  • Travel is required
  • May require work outside a traditional Monday – Friday work week, and outside normal business hours


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