Director of Ecommerce


New York, NY

Industry: Retail & Consumer Goods


5 - 7 years

Posted 14 days ago


The Director of Ecommerce will own the overall e-commerce strategy, online merchandising and online order fulfillment and will own the P&L for the ecommerce channel. This position will be responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies. 

Key Responsibilities 

This position will serve as a liaison and primary point of contact within the organization for the ecommerce channel and will act as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives. 

Key responsibilities include, but are not limited to:

  •  design and execution of programs that create demand for organizational products and promote sales via digital channels;

  • development of campaigns, events, or promotions to be shared online or through email;

  • setting campaign performance standards and tracking progress against expectations

  • participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy

  • manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns;

  • develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing 

  • manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners; 

  • partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects; 

  • build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions

  • generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability

  • provide expertise on current eCommerce industry best practices; consult on cross-functional projects to ensure eCommerce principles are incorporated.



Bachelor's degree in Business or equivalent business degree and 10 years of relevant experience;

Proven leadership of large eCommerce projects; 

Experience with B2C or B2B eCommerce

Extensive knowledge of e-commerce technology and sophisticated analytics; Magento preferred 

Outstanding analytical skills, strong experience interpreting test results & drawing conclusions; 

Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives; ability to develop and mentor others; ability to drive strategic direction;

Strong oral and written communication skills;

Strong project management skills;