Director of Digital Strategy
My SW Lower Michigan client is in need of a Director of Digital Delivery to join their team.
This person will lead the organization in the delivery of the organizations online experience.
This will include delivering strategies within the online channel, digitalmarketing, e-commerce product and business transactions.
The Director leads all digital products and online service delivery initiatives including: business transactions online, mobile apps, website, UX, and SEO. The Director also leads all digitalmarketing initiatives including SEM, online lead generation, marketing automation, digital advertising, A/B & multivariate testing, website, UX, analytics, predictive marketing, etc. The Director determines the agileDigital Marketing and Product Roadmaps for the organization and ensures unified member experience across all digitalchannels. The Director must have a good understanding of current and emerging digitaltechnologies.
- Bachelor’s degree in Business Administration, Marketing, IT or related field or equivalent combination of education and relevant experiencerequired. Master's degree in same or related field preferred.
- Financial Services/ BankingDigital Products experience is required.
- Ten years of leadership experience in digitalmarketing, product management, or technology.
- Experience leading a team and department Budgets.