Director of Digital Marketing

ContentSquare   •  

New York, NY

Industry: Professional, Scientific & Technical Services

  •  

8 - 10 years

Posted 34 days ago

Contentsquare is a fast-growing startup founded in 2012 with the mission to improve digital experiences across the board. To do this, we developed an innovative SaaS solution that helps businesses understand how people are behaving on their digital platforms and how they can optimize the customer journey.

We love having a close relationship with our customers such as Walmart, Tiffany & Co, l’Occitane, Kering, L’Oréal, and more.

Since 2012 we have had 150% YOY growth and raised $60M in Jan 2019 to accelerate our international expansion with one goal: to become the leading Digital Experience Insights platform thanks to the infinite possibilities of AI.

With offices in Paris, London, New York, Munich and expanding throughout North America and Asia we have a great international team with tons of career opportunities, a unique environment with strong values, a fun atmosphere, a very exciting vision and culture!

About the role:
We are looking for a data-driven Director of Digital Marketing with a growth hacker mindset. You will design and execute a digital acquisition strategy to help deliver North America acquisition targets. Reporting to our Global Chief Marketing Officer, you will help establish a world-class digital practices and drive innovation in our content, formats and tactics. Strong operational track record, collaborative skills and sense of adventure required! If this sounds like you, we should chat!

What you’ll do as a Director of Digital Marketing at Contentsquare:

? Set the digital strategy and lead a cross-functional team of marketers to deliver qualified leads, prospect engagement, and increasing conversion rates
? Design, test and execute email nurture campaigns; measure and adapt over time
? Manage all digital marketing/ acquisition efforts for the US: SEO, Paid search, Digital ads, campaigns/ paid content including:
? Continually monitor and assess campaign and program performance, determine what works and what doesn’t and help coach and enable the broader team
? Partner with our content manager to implement SEO strategy and improve inbound as a percentage of qualified leads
? Manage digital media budget and vendors, improving efficiency and capability
? Drive WebSite engagement and optimization globally
? Monitor our site performance and drive improvement of leads and cost per lead
? Drive prospects
? Define and implement tracking and reporting systems to gather and report on customer acquisition and engagement data


To succeed in this role, you have:

? 8-10+ years of relevant digital marketing experience in a SaaS environment including at least 4 years in B2B tech
? A track record of building and scaling digital marketing campaigns to improve acquisition and user engagement
? Direct responsibility in digital media planning, budget allocation and management
? Built, managed, and motivated a team in a high-growth environment
? Leadership and vision to help us grow into a world-class digital marketing leader
? A Bachelor’s degree, digital marketing certifications/continuing education a plus
Join our adventure where together we go beyond ourselves and conquer the next big challenge!