Director of Digital Marketing

Confidential Company  •  Boston, MA
$90K - $140K ($90K - $140K base, Equity Eligible)
Posted on 08/15/17
Confidential Company
Boston, MA
$90K - $140K
($90K - $140K base, Equity Eligible)
Posted on 08/15/17

About You

You are a leader at the cutting edge of digital and growth marketing. You’re an idea machine and a gogetter who knows what it takes to help people discover great products. People gravitate towards you for your leadership, creativity, business acumen, and clear analytical experience. You’re ready to turbocharge your career and expand your impact with a senior role at a fast-growing startup.

Responsibilities will include, but are not limited to:

• Optimize portfolio of customer acquisition channels to achieve growth targets, drive down customer acquisition cost, maximize customer lifetime value, and strengthen brand equity

• Manage acquisition budget to achieve annual targets for cost and revenue efficiency via search, email, CPC, social, and other platforms

• Establish infrastructure for customer insights capabilities, including research on target segments and personas

• Liaise with technology and product teams to oversee improvements in the product and conversion funnel and conduct A/B or multivariate testing

• Lead and grow a dynamic team of high-performing digital marketers

• Provide leadership in developing marketing collateral

Skills & ExperiencePreferred

• Deep experience in end-to-end digital customer acquisition and product innovation, ideally in the e-commerce or travel and hospitality space

• Applied functional expertise across digitalchannels (e.g., SEM, social media, SEO, affiliates)

• Knowledge of and comfort integrating digitalmarketing tools and analytics (e.g., Tableau, Mixpanel, Salesforce, Adwords)

• Depth in growth marketing including viral marketingexperience

• Passion for amazing digital and real world experiences • Analytical mindset and entrepreneurial outlook

• Experience managing external vendors/agencies including pay for performance contracts

• Strong collaboration capabilities, desire to work in a cross-functional setting

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