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Director of Demand Generation in Vancouver, BC

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compensation:

$150K - $200K*

specialty:

Brand Marketing & Management

experience:

5 - 7 years

Job Description

As the Director of Demand Generation, you'll help guide and grow a team of marketers responsible for scaling our paid channels. You and your team will be focused on improving conversion through the entire customer funnel in order to generate and convert leads and free sign ups into successful, paying customers. You'll also be responsible for both high-level strategy and direction of the day-to-day execution of marketing initiatives with a fast-growing tech company (with a healthy amount of time spent sleeves-rolled-up on execution, too!)

In this role, you will:

  • Build and communicate quarterly marketing plans and strategies that align with overarching company targets and goals. You'll be responsible for reporting on your metrics weekly and adjusting your team's work plans accordingly.
  • Manage and support teams in efficiently scaling paid acquisition channels, optimizing website conversion, developing and executing campaigns, as well as continuously improving e
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Valid through: 2020-5-19

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* Ladders Estimates