Las Vegas, NV
Industry: Professional, Scientific & Technical Services•
5 - 7 years
Posted 109 days ago
The Director of Demand Generation is responsible for developing and executing marketing plans and campaigns that successfully generate demand for DTT solutions. S/he provides support for the achievement of business objectives by developing marketing campaigns that generate awareness, interest, desire and preference for DTT solutions for the direct salesforce (domestic and global) as well as the partner network. The Director of Demand Gen reports directly to the CMO and while s/he is an individual contributor, s/he will have strong cross-departmental support from product marketing and corporate marketing (events, digital marketing).
S/he will establish and maintain strong relations with sales (including partner), including “owing” the lead cycle management from cradle to grave (i.e. name, prospect, opportunity, nurture, deal, etc.). S/he will be responsible for working directly with the CMPO to develop high level ROI and reporting metrics that speak to individual program and overall marketing effectiveness.