$200K — $250K *
Linxup is hiring a Director of Demand Gen to further establish us as a leader in the fleet and asset GPS tracking space. You are the content promoter. The Director of Demand Gen is responsible for holistically driving how the business leverages search in order to engage existing and prospective customers for our B2B and B2C brands. The role has ownership and direct responsibility for providing thought leadership, strategic direction, budget management, channel performance, and overall guidance for our demand generation marketing with a focus on paid search. Additionally, this individual will lead our demand generation group.
In Marketing, we are a team of individual contributors coming together to define strategy and then deliver on our own areas of expertise. As a member of this team, you’ll come up with goals and ideas and then bring them to life. You will play a vital role in our budding sophisticated, creative, data-driven, highly intelligent, best-in-class marketing team. You’ll be part of a strong, diverse team—all aligned to do great work.
Paid search is an important acquisition channel in our overall marketing mix. We are looking for a data-driven, customer-minded, creative strategist, and skilled talent-developer to bring their deep understanding of digital media, agency oversight, and financial responsibility to our B2B and B2C brands.
ESSENTIAL FUNCTIONS – RESPONSIBILITIES
At Linxup, we simplify the complicated world of fleet and asset GPS tracking for small to mid-sized service companies and fleets. We’re not satisfied with that. We are invested in removing unnecessary friction both internally and externally. We ask ourselves what we can do to make this easier, better, faster, etc. for everyone we touch (e.g., employees, customers, vendors). We want to continue to grow and be the gold standard. Getting there will require wickedly smart, passionate individuals who are ready to push our thinking and help shape our future. Yes. We have ambitious goals. That’s where you come in.
Here are some examples of projects you might work on:
QUALIFICATIONS & EXPERIENCE
COMPENSATION AND BENEFITS
In addition to working on a team of wickedly-smart yet down-to-earth individuals who will challenge you to be your best every day, our benefits are top-notch including medical, dental, vision, 401K, generous PTO, parental leave, and more.
It’s a fast-paced environment with opportunities for growth and reward. The company promotes a life/work balance to achieve maximum performance professionally and personally. Our goal is to help you win at life by loving your job.
Valid through: 11/8/2021